eCommerce Marketing Manager

Company

Confidential Skincare & Wellness Brand

Salary / Compensation

• $1.8K – $2.5K per month

Overview / Job Description

Our client is a fast-growing skincare company with a highly engaged community of over 150,000 followers across multiple platforms. The brand specializes in premium skincare products inspired by Traditional Chinese Medicine, combining science-backed skincare solutions with educational content, online courses, and clinical services designed to help women achieve healthier skin.

The eCommerce Marketing Manager will lead performance marketing and conversion rate optimization efforts while helping scale the company’s overall eCommerce operations. This role is ideal for a highly analytical and execution-focused marketer who thrives in fast-paced startup environments and has deep experience managing paid media, CRO initiatives, Shopify optimization, and agency relationships.

Location

• Fully remote (Work from Home)
• Working hours: 9 AM – 5 PM EST

Responsibilities

Paid Media Management & Strategy

• Take hands-on ownership of Meta advertising campaigns with a current monthly ad spend of $6K–$8K
• Optimize existing agency performance or source and manage new paid media partners
• Develop and execute high-performing creatives using existing content assets
• Identify, test, and scale winning campaign concepts across channels
• Run structured A/B tests to improve campaign efficiency and ROAS
• Build and manage marketing dashboards for reporting and strategic decision-making

Conversion Rate Optimization

• Build and A/B test Shopify landing pages to maximize conversion rates
• Identify and resolve leakage across the customer funnel
• Optimize every stage of the customer journey to improve revenue efficiency
• Improve average order value (AOV), conversion rates (CVR), and email signups through Klaviyo
• Analyze drop-off points and implement data-driven optimization strategies
• Support and maintain existing Klaviyo flows including welcome series, abandoned cart, and post-purchase flows

Agency & Vendor Management

• Evaluate and manage current paid media agency relationships
• Replace or onboard new agencies and freelancers when necessary
• Ensure alignment on KPIs, campaign goals, and communication processes
• Build scalable systems for ongoing vendor performance evaluation and optimization

Growth & Scaling Initiatives

• Scale advertising spend strategically while maintaining target performance metrics
• Build reporting systems and operational processes that support long-term growth
• Contribute to the future hiring and management of marketing teams and agency partners
• Support the evolution of the company’s eCommerce leadership structure

Requirements

Experience

• 3+ years of hands-on eCommerce marketing experience
• Proven ownership of paid media and CRO initiatives
• Extensive experience managing Meta advertising campaigns
• Strong background working with CPG brands and eCommerce businesses
• Proven track record of scaling revenue through performance marketing
• Advanced Shopify experience including optimization and A/B testing
• Experience managing agencies, freelancers, and external vendors
• Experience working with beauty, wellness, or female-focused brands is preferred

Skills & Competencies

• Strong analytical and data-driven decision-making abilities
• Ability to create actionable dashboards and performance reports
• Excellent understanding of conversion optimization strategies and customer funnels
• Strong communication and remote collaboration skills
• Ability to move quickly and execute effectively in startup environments
• Self-starter mindset with strong ownership mentality
• Experience with Klaviyo email marketing systems and automation flows
• Strong focus on measurable KPIs and revenue growth

Performance Expectations

What Success Looks Like

• Achieving and maintaining a target ROAS of 1.5x+ while scaling ad spend
• Delivering consistent month-over-month improvements in conversion rates and site performance
• Successfully optimizing or replacing agency partnerships within the first 30 days
• Building comprehensive reporting systems with full visibility into marketing metrics
• Creating scalable systems and processes that support long-term growth
• Maintaining and improving Klaviyo email flows and customer retention performance

Growth Plan

First 90 Days Focus

• Take ownership of Meta advertising campaigns and improve performance
• Identify key funnel leaks and optimization opportunities
• Deliver quick CRO improvements and measurable wins

3–6 Months

• Scale ad spend strategically
• Improve AOV and conversion rates
• Build scalable reporting and analytics systems

6–12 Months

• Hire and manage marketing team members and agency partners
• Establish scalable eCommerce growth processes and leadership systems

Candidate Profile: You SHOULD Apply If

• You thrive in high-growth startup environments
• You enjoy combining analytics with hands-on execution
• You are passionate about performance marketing and CRO
• You are highly proactive and ownership-driven
• You enjoy scaling eCommerce brands through data-driven decision-making
• You are comfortable managing agencies, vendors, and remote collaborators
• You enjoy solving funnel and conversion challenges

You Should NOT Apply If

• You prefer slow-paced or highly structured corporate environments
• You lack hands-on Meta ads or Shopify optimization experience
• You are uncomfortable owning performance metrics and KPIs
• You struggle with fast execution and rapid iteration
• You are not confident managing agencies or external vendors
• You are uncomfortable working independently in remote startup environments

Other Information

Opportunity

• Opportunity to join a rapidly growing beauty and wellness brand
• Work with an established and engaged online community
• Directly influence company growth, conversion performance, and revenue scaling
• Grow into a broader eCommerce leadership role over time
• Contribute to scaling a premium skincare brand with strong market momentum

Additional Benefits / Highlights

• Fully remote position
• Fast-paced startup growth environment
• Strong focus on ownership and measurable impact
• Opportunity to shape long-term marketing systems and strategies
• Work closely with leadership on strategic growth initiatives

Application Process

To be considered for this role, candidates must complete the following steps:

• Fill in the application form
• Record and submit a video showcasing your skill sets