SEO Specialist

Company

Digital Marketing Agency (Health, Wellness, Lifestyle & Service-Based Clients)

Salary / Compensation

• $1,280 – $1,600 USD per month (depending on experience)

Overview / Job Description

Our client is a fast-growing digital marketing agency serving businesses in the health, wellness, lifestyle, and service sectors. The agency delivers data-driven digital marketing solutions with a strong focus on organic growth, local search visibility, and long-term search engine performance.

The SEO Specialist will take ownership of local and national SEO campaigns from strategy through execution and reporting. This role requires expertise across technical SEO, on-page optimization, local SEO, content optimization, and white-hat link-building initiatives.

The ideal candidate combines analytical thinking with hands-on SEO execution skills and is comfortable leveraging AI-powered tools to improve efficiency, content quality, and campaign performance.

Work Schedule: Full-time (40 hours per week), aligned with UK business hours

Responsibilities

SEO Strategy & Campaign Management

• Manage end-to-end local and national SEO campaigns
• Conduct SEO audits and develop optimization strategies
• Implement SEO improvements and monitor ongoing performance
• Identify growth opportunities through keyword and competitive analysis
• Continuously refine strategies based on search trends and performance data

Technical SEO & Website Optimization

• Optimize website structure, crawlability, and indexation
• Improve technical SEO elements across multiple CMS platforms
• Manage metadata, URL structures, internal linking, and site architecture
• Identify and resolve technical SEO issues affecting rankings
• Support website performance improvements and search visibility

Content Optimization & AI-Assisted SEO

• Upload, optimize, and manage content across websites
• Use AI tools such as ChatGPT and Surfer SEO to support content development and optimization
• Ensure content aligns with SEO best practices and search intent
• Collaborate with writers to improve keyword targeting and content performance
• Maintain consistency and scalability across content initiatives

Local SEO Management

• Optimize Google Business Profiles (GBP)
• Manage local citations and directory listings
• Develop and optimize location-specific landing pages
• Improve local search visibility and map rankings
• Support local search campaigns for service-based businesses

Analytics, Reporting & Performance Monitoring

• Monitor rankings, traffic, and performance metrics using SEO tools
• Analyze search data to identify opportunities and challenges
• Prepare performance reports with actionable recommendations
• Track campaign progress against established KPIs
• Use data-driven insights to improve SEO effectiveness

Link Building & Off-Page SEO

• Develop and execute white-hat link-building strategies
• Support domain authority growth through quality backlink acquisition
• Identify outreach opportunities and partnership prospects
• Monitor backlink profiles and SEO health

Team Collaboration & Project Management

• Collaborate with content writers, designers, and marketing teams
• Ensure SEO requirements are incorporated into content and design projects
• Manage tasks and communication through Slack and Asana
• Maintain organized workflows and project timelines

Requirements

Experience

• Minimum 3 years of SEO experience
• Experience managing SEO campaigns for service-based businesses or local markets
• Proven track record of improving search rankings and organic traffic
• Experience working with local and national SEO campaigns
• Agency experience is highly desirable

Skills & Competencies

• Strong analytical and problem-solving abilities
• Excellent organizational and project management skills
• Strong understanding of search engine algorithms and ranking factors
• Ability to work independently in a remote environment
• Strong communication and collaboration skills
• Data-driven mindset with attention to detail
• Ability to prioritize multiple projects simultaneously

Technical Skills

• Hands-on experience with:
  • SEMrush
  • Ahrefs
  • Google Search Console (GSC)
• Experience with multiple CMS platforms:
  • WordPress
  • Shopify
  • Webflow
  • Squarespace
  • Wix
• Strong knowledge of:
  • Technical SEO
  • On-Page SEO
  • Local SEO
  • Content Optimization
  • Keyword Research
• Experience using AI tools such as ChatGPT and Surfer SEO

Candidate Profile

You SHOULD Apply If

• You enjoy developing and executing SEO strategies from start to finish
• You have strong technical SEO and local SEO expertise
• You are comfortable working with multiple CMS platforms
• You enjoy using analytics to drive decision-making
• You are proactive, organized, and self-motivated
• You understand how AI can improve SEO workflows and content optimization
• You thrive in a remote, results-focused environment

You Should NOT Apply If

• You have limited experience with SEO tools and analytics platforms
• You lack experience with technical or local SEO
• You prefer content writing over strategic SEO execution
• You are uncomfortable managing multiple campaigns simultaneously
• You require close supervision to maintain productivity

Other Information

Preferred Qualifications

• Experience with UK-based businesses or markets
• E-commerce SEO experience
• Knowledge of schema markup and structured data implementation
• Understanding of conversion rate optimization (CRO)
• Familiarity with UX principles and website usability best practices
• Experience supporting multi-location businesses

Recruitment Process

• Initial Interview
• Client Interview
• Test Assignment
• Offer and Onboarding

Additional Benefits / Highlights

• Fully remote position
• Opportunity to manage complete SEO campaigns independently
• Work with clients across health, wellness, lifestyle, and service industries
• Exposure to advanced SEO tools and AI-powered workflows
• Strong focus on data-driven growth and performance optimization
• Opportunity to expand expertise across technical, local, and content SEO
• Long-term career growth within a growing digital marketing agency

Required Skills

• Technical SEO
• Local SEO
• On-Page & Off-Page SEO
• SEMrush, Ahrefs & Google Search Console
• AI-Assisted Content Optimization
• Multi-CMS Website Management