Lead Generator Specialist

Company

Virtustant

Salary / Compensation

• Not specified

Overview / Job Description

Virtustant is recruiting on behalf of a growing tree nursery business specializing in tree sales, delivery, and planting services. The company is expanding its offerings to include landscaping and hardscape solutions, creating new opportunities for customer acquisition and business growth.

The Lead Generation Specialist will be responsible for identifying and generating qualified leads through multiple channels while supporting business development efforts through proactive outreach. This role combines lead generation, prospect research, cold calling, and CRM management. The ideal candidate is self-motivated, results-oriented, and experienced in developing sales opportunities through both inbound and outbound methods.

This position is well suited for a professional who enjoys prospecting, engaging potential customers, and contributing directly to revenue growth.

Responsibilities

Lead Generation & Prospecting

• Generate qualified leads through multiple acquisition channels
• Identify potential customers for tree services, landscaping, and hardscape solutions
• Conduct prospect research and build targeted lead lists
• Develop and maintain a consistent pipeline of sales opportunities
• Support business growth through proactive lead generation initiatives

Cold Calling & Outreach

• Conduct cold calls to prospective customers
• Introduce company services and identify customer needs
• Qualify prospects and determine sales opportunities
• Schedule appointments and follow-up conversations when appropriate
• Maintain professional and persuasive communication throughout outreach efforts

Digital Lead Acquisition

• Generate leads through paid advertising campaigns
• Support lead generation through organic social media efforts
• Identify opportunities to improve lead acquisition strategies
• Monitor lead sources and contribute ideas for campaign optimization
• Assist with audience targeting and prospect identification

CRM & Pipeline Management

• Maintain accurate records of leads and prospect interactions
• Update CRM systems with customer information and outreach activities
• Track lead progression throughout the sales funnel
• Manage follow-up schedules and prospect communications
• Ensure lead data remains organized and up to date

Sales Support & Business Development

• Collaborate with sales and business development teams
• Support appointment-setting and customer acquisition activities
• Provide qualified opportunities to the sales team
• Share insights on lead quality and market opportunities
• Contribute to overall business growth objectives

Requirements

Experience

• Proven experience in lead generation
• Experience conducting cold calls and prospect outreach
• Experience supporting sales, business development, or customer acquisition efforts
• Experience building prospect lists and managing lead pipelines
• Experience working with CRM systems

Skills & Competencies

• Strong prospecting and lead qualification abilities
• Excellent verbal communication skills
• Confidence conducting outbound cold calls
• Strong interpersonal and relationship-building skills
• Ability to work independently with minimal supervision
• Strong organizational and time-management abilities
• Goal-oriented and results-driven mindset
• Ability to manage multiple leads and follow-up activities simultaneously
• Problem-solving and critical-thinking capabilities

Technical Requirements

• Experience using CRM platforms
• Ability to learn and adapt to sales and marketing technologies
• Reliable internet connection and remote work setup
• Comfortable working with digital lead generation tools

Preferred Qualifications

• Familiarity with Go High Level CRM
• Experience with paid advertising campaigns
• Experience generating leads through social media platforms
• Knowledge of landscaping, nursery, home improvement, or outdoor services industries
• Experience supporting small business growth initiatives

Candidate Profile

You SHOULD Apply If

• You have experience generating leads and creating sales opportunities
• You are comfortable making outbound cold calls
• You enjoy speaking with potential customers and building relationships
• You are highly self-motivated and productive without constant supervision
• You are goal-oriented and motivated by results
• You enjoy prospecting and identifying new business opportunities
• You can effectively manage follow-up activities and lead pipelines
• You thrive in remote work environments

You Should NOT Apply If

• You dislike cold calling or outbound sales activities
• You are uncomfortable initiating conversations with prospective customers
• You struggle with self-management and independent work
• You prefer administrative work over sales and business development activities
• You have difficulty handling rejection and persistence in prospecting
• You are uncomfortable using CRM systems and sales technologies