CRM & Marketing Campaign Specialist

Company

Client-based (CRM / Loyalty & Marketing Platform – unnamed)

Salary / Compensation

• Not specified

Overview / Job Description

This CRM & Marketing Campaign Specialist role focuses on the end-to-end execution of loyalty and promotional campaigns within a digital marketing platform. The position blends technical campaign configuration, customer support, and performance analysis to ensure smooth delivery and high-impact customer engagement.

The role serves as the operational backbone of campaign execution—ensuring promotions are properly configured, tested, launched, and optimized while also handling user support and system troubleshooting. It requires strong attention to detail, technical confidence, and the ability to manage multiple campaigns simultaneously in a fast-paced environment.

Responsibilities

Campaign Setup & Execution

• Configure and program promotional offers within the loyalty platform
• Set up audience segmentation for targeted email and SMS campaigns
• Schedule and manage campaign launches
• Conduct thorough testing before deployment

System Testing & Platform Management

• Perform remote testing on integrated systems
• Maintain and update platform configurations
• Ensure accuracy and functionality across campaign systems

Performance Monitoring & Reporting

• Track campaign performance metrics
• Generate reports with actionable insights
• Identify opportunities for optimization

Customer Support & Issue Resolution

• Manage support tickets from clients and end users
• Provide phone support for escalated issues
• Troubleshoot and resolve platform-related problems

Cross-Functional Collaboration

• Work with internal teams to ensure smooth campaign execution
• Support operational alignment across marketing and CRM functions

Requirements

Experience

• Experience in customer support, CRM systems, or marketing platforms preferred
• Familiarity with technical or platform-based workflows is an advantage

Skills & Competencies

• Strong attention to detail and ability to manage multiple campaigns
• Analytical mindset with ability to interpret campaign data
• Strong problem-solving and troubleshooting skills
• Excellent written and verbal English communication skills
• Ability to work independently in a remote environment
• Technical aptitude and willingness to learn new systems quickly
• Strong organizational and multitasking ability

Preferred Skills

• Experience with loyalty platforms or POS systems
• Spanish language skills (bonus advantage)

Personality Traits

• Proactive and solution-oriented
• Comfortable working with structured systems and processes
• Detail-focused and execution-driven

Candidate Profile

You SHOULD Apply If

• You enjoy working with systems, platforms, and structured workflows
• You are comfortable managing multiple campaigns at once
• You have strong attention to detail and accuracy
• You enjoy both technical execution and customer support
• You can analyze performance data and generate insights
• You are adaptable and quick to learn new tools

You Should NOT Apply If

• You struggle with multitasking or managing multiple workflows
• You prefer purely creative or strategic marketing roles
• You are not comfortable with technical platforms or system configuration
• You lack attention to detail in execution-heavy roles
• You prefer minimal customer interaction

Other Information

Additional Benefits / Highlights

• Fully remote role
• High-growth marketing and CRM environment
• Exposure to loyalty platforms and campaign automation systems
• Opportunity to blend technical, analytical, and customer support skills
• Flexible work environment
• Strong focus on learning and professional development