Senior Email Marketing Manager

Company

Ruby Labs

Salary / Compensation

• Salary not disclosed
• Flexible Independent Contractor Agreement

Overview / Job Description

Ruby Labs is seeking a Senior Email Marketing Manager to lead and scale the email marketing program for its fast-growing online social sweepstakes casino platform. This fully remote, high-ownership role is responsible for managing large-scale email campaigns, growing and maintaining a segmented email database, and optimizing customer engagement through data-driven lifecycle marketing.

The ideal candidate has extensive hands-on experience in Customer.io, email marketing within the online casino, iGaming, or social casino industry, and managing high-volume email programs with millions of contacts. This role requires strategic thinking, strong analytical skills, and the ability to execute daily campaigns while continuously improving conversion performance.

Responsibilities

Email Marketing Strategy & Campaign Management

• Own the end-to-end email marketing strategy and execution
• Manage the promotional calendar, including daily and weekly email campaigns
• Ensure uninterrupted email broadcasting with zero downtime
• Plan and launch daily promotional broadcasts, including time-sensitive and expiring offers

Audience Segmentation & Lifecycle Marketing

• Grow and manage an email database from near zero to 10M+ contacts
• Build and maintain 10–15+ audience segments based on lifecycle stage, deposit status, VIP tier, and behavioral signals
• Manage email acquisition, deliverability, list hygiene, and compliance
• Coordinate lifecycle marketing initiatives across multiple customer segments

Performance Analysis & Optimization

• Track and report campaign performance, including open rates, click-through rates, conversions, and revenue by segment
• Conduct A/B testing on subject lines, send times, offers, and segmentation strategies
• Analyze campaign performance and develop continuous optimization plans
• Present weekly performance reports and recommendations to leadership

Cross-Functional Collaboration

• Partner with design teams to ensure consistent, high-quality email creatives
• Coordinate email campaigns with push notifications, SMS, in-app messaging, and other marketing channels
• Collaborate with product, CRM, lifecycle marketing, design, and community management teams

Requirements

Experience

• Minimum 3 years of email marketing experience within the online casino, iGaming, or social casino industry
• Minimum 2 years of recent hands-on experience using Customer.io
• Experience managing email databases containing 10M+ contacts
• Experience maintaining deliverability, compliance, and list hygiene at scale
• Experience managing complex audience segmentation with 10–15+ live customer segments
• Experience running daily broadcast campaigns to segmented audiences
• Experience coordinating email campaigns with push notifications, SMS, and in-app messaging

Skills & Competencies

• Fluent English communication skills
• Strong understanding of lifecycle marketing within the gaming industry
• Expertise in audience segmentation and customer journey optimization
• Strong analytical and reporting skills
• Experience conducting A/B testing and performance optimization
• Excellent project management and organizational abilities
• Ability to work independently in a fast-paced, high-growth environment
• Strong collaboration and stakeholder management skills
• Strategic mindset with strong attention to detail

Candidate Profile

You SHOULD Apply If

• You have significant experience managing email marketing for online casino or iGaming brands
• You are highly proficient with Customer.io
• You enjoy owning large-scale email marketing programs from strategy through execution
• You have experience managing millions of customer records and complex segmentation
• You thrive in data-driven marketing environments
• You enjoy optimizing campaign performance through testing and analysis
• You collaborate effectively across marketing, product, design, and CRM teams
• You are located within approximately ±4 hours of Central European Time (CET)

You Should NOT Apply If

• You have no experience with Customer.io
• You lack experience in the online casino, iGaming, or social casino industry
• You have not managed large-scale email databases or advanced segmentation
• You are uncomfortable working in a high-ownership role
• You prefer occasional campaign work over daily email operations
• You are located significantly outside the required CET collaboration window

Other Information

Additional Benefits / Highlights

• Fully remote position
• Applicants welcome from countries within approximately ±4 hours of CET
• Unlimited Paid Time Off (PTO)
• Paid national holidays
• Company-provided MacBook (where needed)
• Flexible Independent Contractor Agreement
• Opportunity to lead email marketing for a rapidly growing social sweepstakes casino platform
• High-impact role with significant ownership and autonomy
• Collaborative, high-performance remote work environment
• Strong opportunities for career growth and professional development

Interview Process

Recruitment Process

• Application review (typically 3–5 days, depending on application volume)
• Recruiter Screening (40 minutes)
• Technical Interview (45 minutes)
• Final Interview (30 minutes)