Direct Response Copywriter

Company

SiteCare

Salary / Compensation

• Project-based contract
• Paid per project/page
• Applicants must provide their typical per-page project fee
• Paid trial project for shortlisted candidates at their standard rate

Overview / Job Description

SiteCare is seeking an experienced Direct Response Copywriter to rewrite key high-converting website pages for its WordPress support and maintenance business. This is a remote, project-based contract focused on improving website conversions rather than producing ongoing content or blog posts.

The primary objective is to create persuasive, conversion-focused copy that turns cold advertising traffic into booked sales calls. The first assignment is a landing page for SiteCare’s Website Rebuild service, followed by additional service pages based on project success.

Responsibilities

Direct Response Copywriting

• Rewrite a high-converting landing page for the Website Rebuild service
• Create persuasive service pages for:
  • Website Rebuild
  • Website Redesign
  • Agency Partner Program
• Write copy focused on increasing conversions and generating qualified leads
• Develop messaging that addresses customer pain points and motivates action

Conversion Optimization

• Create price-focused landing page copy for paid advertising traffic
• Apply direct response copywriting principles to maximize conversion rates
• Focus on customer psychology rather than product features
• Produce copy that encourages visitors to book consultations

Project Collaboration

• Communicate project pricing and scope clearly
• Participate in discovery discussions regarding project requirements
• Collaborate with SiteCare throughout the project lifecycle
• Deliver high-quality copy within agreed timelines

Requirements

Experience

• Proven experience as a Direct Response Copywriter
• Experience writing high-converting landing pages and service pages
• Experience writing for B2B or service-based businesses
• Demonstrated history of improving conversion rates or revenue through copywriting

Skills & Competencies

• Strong direct response copywriting expertise
• Excellent persuasive writing and storytelling skills
• Deep understanding of customer psychology and buying behavior
• Ability to create conversion-focused messaging
• Strong understanding of lead generation and sales funnels
• Ability to communicate project pricing and value effectively
• Excellent written English communication skills
• Ability to work independently in a remote environment

Portfolio Requirements

Applicants must submit:

• Resume
• 2–3 portfolio samples combined into a single attachment
• Brief description of measurable results achieved by each sample
• Examples should include conversion metrics, revenue growth, or other performance data where possible
• Short explanation of the type of direct response copywriting they specialize in
• Typical per-page project pricing

Candidate Profile

You SHOULD Apply If

• You specialize in direct response copywriting rather than general content writing
• You have measurable conversion results from previous projects
• You enjoy writing persuasive landing pages that generate leads and sales
• You understand customer psychology and conversion optimization
• You have experience writing for B2B or service businesses
• You price projects based on business value rather than word count
• You can clearly demonstrate the business impact of your copy

You Should NOT Apply If

• Your portfolio primarily consists of blog posts, SEO articles, or brand content
• You focus more on keywords and word counts than conversions
• You cannot demonstrate measurable business results from your copy
• You are seeking a long-term content writing retainer rather than project-based work
• You have little experience writing direct response sales pages

Other Information

Additional Benefits / Highlights

• Fully remote position
• Worldwide applicants welcome
• Project-based contract with clearly defined deliverables
• Opportunity for additional projects following successful completion of the initial landing page
• Paid copywriting test for shortlisted candidates using a real client deliverable
• Trial assignment compensated at the applicant’s standard project rate
• Recruitment process:
  • Portfolio and application review
  • Short introductory call
  • Paid landing page writing assignment
  • Selection of the strongest submission for future project work