Brand manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing company in the technology and networking space focused on delivering high-quality products and customer experiences through clear positioning, strong messaging, and performance-driven marketing. They are looking for a Brand Manager to lead customer understanding, positioning strategy, and messaging execution to ensure all go-to-market communication supports conversion, acquisition, and long-term growth.

Location

Fully Remote (Work from Home), 9 AM – 5 PM EST

Role Overview

The Brand Manager will define how the company positions itself in the market, who it targets, and how it communicates its value across all customer touchpoints. This role sits at the intersection of customer insights, product positioning, and marketing execution, ensuring messaging is clear, differentiated, consistent, and conversion-focused.

This is not a traditional brand awareness role. The Brand Manager will be responsible for developing messaging frameworks, refining ideal customer profiles, leading voice-of-customer initiatives, and partnering cross-functionally to ensure messaging directly supports acquisition, conversion, and revenue growth.

Key Responsibilities

Brand Positioning & Messaging

• Define and evolve the company’s positioning within the market.
• Develop and maintain messaging frameworks, including value propositions, differentiation, and audience-specific messaging hierarchies.
• Ensure messaging consistency across all marketing and customer-facing channels.
• Influence campaign messaging, product positioning, and overall communication strategy across teams.

Customer Insights & VOC Strategy

• Own and manage the voice-of-customer (VOC) program.
• Translate customer insights into actionable messaging improvements, campaign direction, and product positioning recommendations.
• Identify key customer segments, buying triggers, objections, and customer language patterns.
• Lead customer insight synthesis and distribute findings across teams.

ICP & Segmentation

• Define and refine ideal customer profiles (ICPs).
• Segment customers based on value, behavior, and business needs.
• Ensure marketing and messaging strategies are aligned with the highest-value customer segments.

Product & Category Positioning

• Partner with merchandising teams to position key product categories effectively.
• Improve product-level messaging and differentiation.
• Support product launches with clear positioning and messaging strategies.

Channel Messaging Alignment

• Collaborate closely with acquisition and marketing teams to shape campaign messaging.
• Test and iterate positioning and messaging in-market.
• Ensure consistency across advertising, website content, social media, and sales messaging.
• Identify opportunities to improve conversion through stronger messaging and positioning.

Reporting & Messaging Performance

• Track and report on brand and messaging effectiveness.
• Develop and maintain a messaging test backlog prioritized by impact and optimization opportunities.
• Produce monthly VOC insight reports highlighting customer themes, objections, and language trends that inform messaging and positioning decisions.