Brand Manager

Company

Confidential Client (Technology & Networking Company)

Salary / Compensation

• $2,200 – $2,700 per month

Overview / Job Description

Confidential Client (Technology & Networking Company) is a growing technology and networking-focused company that emphasizes strong product positioning, customer understanding, and performance-driven marketing. The company prioritizes clear messaging, conversion optimization, and data-informed go-to-market strategy across all customer touchpoints.

The Brand Manager will own the company’s positioning, messaging strategy, and customer narrative across channels. This role is highly strategic and sits at the intersection of customer insights, product marketing, and acquisition strategy. The focus is not brand awareness, but rather conversion-driven brand strategy—ensuring messaging directly improves acquisition, conversion, and revenue performance. The Brand Manager will define ICPs, lead voice-of-customer (VOC) initiatives, and translate insights into actionable messaging frameworks that guide marketing, product, and sales execution.

Responsibilities

Brand Positioning & Messaging Strategy

• Define and evolve market positioning and differentiation strategy
• Develop messaging frameworks, value propositions, and audience-specific narratives
• Ensure consistent messaging across all customer-facing channels
• Influence campaign messaging and go-to-market communication strategy
• Align messaging with conversion and revenue goals

Customer Insights & Voice of Customer (VOC)

• Own the voice-of-customer (VOC) program
• Collect and synthesize customer insights into actionable messaging improvements
• Identify customer motivations, objections, and decision triggers
• Analyze customer language patterns and behavioral insights
• Share structured VOC insights across teams

ICP Development & Segmentation

• Define and refine ideal customer profiles (ICPs)
• Segment audiences based on behavior, value, and business needs
• Align messaging strategy with high-value customer segments
• Ensure ICPs are actively used across marketing and sales

Product & Category Positioning

• Collaborate with product and merchandising teams on positioning strategy
• Improve product-level messaging clarity and differentiation
• Support product launches with structured messaging frameworks
• Ensure category positioning aligns with overall brand strategy

Channel & Campaign Messaging Alignment

• Partner with marketing and acquisition teams on campaign messaging
• Ensure consistency across ads, website, social media, and sales materials
• Test and iterate messaging based on performance data
• Identify messaging opportunities to improve conversion rates
• Support cross-functional campaign optimization efforts

Reporting & Performance Tracking

• Track effectiveness of messaging frameworks and positioning initiatives
• Develop VOC and messaging performance reports
• Maintain messaging test backlog prioritized by impact
• Share insights to guide ongoing optimization and strategy
• Support data-informed decision-making across teams

Requirements

Experience

• 4–7+ years of experience in brand management, brand marketing, or related roles
• Experience developing positioning and messaging frameworks
• Experience working cross-functionally with marketing, sales, and product teams
• Experience translating customer insights into marketing strategy
• Experience in B2B, SaaS, or technical environments is a plus
• Experience in performance marketing or ecommerce environments is a plus
• Experience working with paid acquisition teams is a plus
• Experience with VOC (Voice of Customer) programs is an advantage

Skills & Competencies

• Strong strategic thinking and positioning ability
• Deep understanding of customer behavior and buying psychology
• Ability to simplify complex ideas into clear messaging
• Strong commercial awareness of conversion and revenue impact
• Excellent communication and stakeholder management skills
• Ability to influence cross-functional teams without authority
• Customer-obsessed mindset focused on insights and behavior
• Strong analytical and synthesis skills

Candidate Profile

You SHOULD Apply If

• You excel at positioning, messaging, and customer insight strategy
• You enjoy turning customer data into actionable marketing direction
• You understand how messaging drives conversion and revenue
• You are strong at cross-functional collaboration and influence
• You enjoy working in performance-driven environments
• You can balance strategy with practical execution
• You are highly analytical and customer-focused

You Should NOT Apply If

• You prefer purely creative branding without performance focus
• You are not comfortable working with data or customer insights
• You struggle with cross-functional collaboration
• You do not enjoy structured, performance-driven environments
• You lack experience in messaging strategy or positioning work
• You are not comfortable influencing product and marketing decisions

Other Information

Work Schedule

• Full-time contract role
• Fully remote (global)
• Must work U.S. business hours (9 AM – 5 PM EST)

Additional Benefits / Highlights

• High-impact strategic ownership of brand positioning
• Direct influence on marketing, product, and revenue outcomes
• Exposure to customer insights and VOC strategy
• Cross-functional leadership visibility
• Performance-driven, modern marketing environment
• Opportunity to shape company messaging at scale
• Strong alignment between brand strategy and revenue growth

Application Process

• Complete application form
• Submit recorded video showcasing skills and experience