Copywriter

Company

Confidential Client (Consumer Brand)

Salary / Compensation

• $800 – $1,000 per month

Overview / Job Description

Confidential Client (Consumer Brand) is a fast-growing consumer-focused brand centered on storytelling, strong brand positioning, and performance-driven marketing. The company focuses on building meaningful customer relationships through compelling messaging across digital channels.

The Copywriter will be responsible for developing persuasive, engaging, and conversion-focused content across multiple platforms including email, paid ads, websites, SMS, social media, and partnerships. This role combines creative storytelling with performance marketing strategy, ensuring that all messaging supports both brand identity and business objectives. The Copywriter will play a key role in shaping brand voice, driving engagement, and improving marketing performance across all customer touchpoints.

Responsibilities

Email Marketing & Lifecycle Content

• Write 12–14 email campaigns per month aligned with marketing and seasonal calendars
• Create subject lines, email body copy, and CTAs designed to drive engagement and conversions
• Ensure consistent tone, voice, and messaging across all email communications
• Support lifecycle marketing initiatives with strategic email content

Paid Advertising Copy

• Produce 20–40+ Meta ad copy variations monthly
• Write Google Ads search copy and supporting ad extensions (sitelinks, etc.)
• Collaborate with marketing teams to support A/B testing and performance optimization
• Develop high-performing ad copy focused on CTR, engagement, and conversions

Website & Landing Page Copywriting

• Write product descriptions optimized for conversion and clarity
• Create landing page, homepage, and microsite copy
• Balance storytelling, persuasion, and usability in digital content
• Ensure alignment with brand positioning and customer needs

Social Media & SMS Content

• Write engaging social media captions and campaign content
• Develop SMS marketing copy for promotions and announcements
• Adapt messaging for different platforms while maintaining brand consistency
• Support integrated multi-channel campaigns

Partnerships & Campaign Messaging

• Create copy for influencer campaigns, partnerships, and collaborations
• Write promotional messaging for events and product launches
• Ensure consistency across cross-channel marketing initiatives
• Support campaign rollout with timely and aligned messaging

Brand Voice & Strategy Development

• Collaborate with leadership to refine brand voice and messaging strategy
• Contribute ideas for storytelling and campaign concepts
• Maintain consistency across all customer-facing communication
• Support long-term brand development through strategic copywriting

Requirements

Experience

• 2+ years of professional copywriting experience
• Experience writing email marketing campaigns
• Experience creating paid ad copy for digital platforms
• Experience writing website, landing page, and product copy
• Experience supporting social media and SMS marketing campaigns
• Experience working with structured marketing calendars and briefs
• Experience in consumer, lifestyle, fashion, or similar industries preferred

Skills & Competencies

• Strong storytelling and persuasive writing ability
• Excellent understanding of brand voice and messaging consistency
• Ability to write for both performance marketing and brand storytelling
• Strong attention to detail and editorial accuracy
• Ability to manage multiple deadlines and projects simultaneously
• Strong collaboration skills with marketing and creative teams
• Creative thinking and idea generation capabilities
• Ability to adapt tone and messaging across multiple channels and audiences
• Strong written English communication skills

Candidate Profile

You SHOULD Apply If

• You enjoy writing across multiple formats (ads, email, web, social)
• You are skilled at balancing creativity with conversion-focused writing
• You understand how copy impacts marketing performance
• You enjoy shaping brand voice and storytelling direction
• You thrive in fast-paced, multi-channel marketing environments
• You are organized and can manage multiple content deadlines
• You enjoy collaborating with marketing and creative teams

You Should NOT Apply If

• You only enjoy long-form or single-format writing
• You are not comfortable writing performance-driven marketing copy
• You struggle with deadlines or multitasking
• You have limited experience in digital marketing environments
• You are not comfortable adapting tone across different platforms
• You prefer non-commercial or purely editorial writing roles

Other Information

Work Schedule

• Full-time contract role
• Fully remote (global)
• Must work U.S. business hours (9 AM – 5 PM EST)

Additional Benefits / Highlights

• Opportunity to shape brand voice and storytelling direction
• High creative ownership across multiple marketing channels
• Exposure to performance marketing and conversion-focused copywriting
• Collaborative work with marketing and leadership teams
• Fast-paced and growth-oriented environment
• Remote flexibility with structured expectations
• Opportunity to directly influence brand perception and engagement

Application Process

• Complete application form
• Submit recorded video showcasing skills and experience