Copywriter

Company

Supra Human

Salary / Compensation

• Competitive salary (based on experience)
• Medical, dental, and vision benefits
• Wellness incentives and additional employee perks

Overview / Job Description

Supra Human is seeking a Copywriter to create compelling, high-converting direct-response copy across multiple marketing channels. This full-time, remote role is responsible for producing performance-driven content that aligns with the John Madsen brand voice and the Supra Human mission while increasing lead generation, customer engagement, and sales conversions.

The successful candidate will collaborate closely with the marketing leadership team, funnel builders, videographers, and creative professionals to develop persuasive messaging for paid advertising, email marketing, landing pages, funnels, and video sales assets. This role is highly performance-focused, with success measured by marketing metrics rather than content volume.

Responsibilities

Brand-Aligned Copywriting

• Develop persuasive, high-converting copy aligned with the John Madsen brand voice
• Ensure consistent messaging across all marketing channels
• Maintain brand standards and communication quality
• Adapt messaging to match target audience needs and campaign objectives

Email Marketing & Lifecycle Campaigns

• Write weekly email newsletters
• Develop nurture campaigns and automated email sequences
• Create email content that increases engagement, bookings, and conversions
• Optimize email messaging based on campaign performance

Funnel & Landing Page Copy

• Write copy for landing pages, opt-in pages, applications, and marketing funnels
• Improve application quality and booking conversion rates
• Collaborate with front-end developers to optimize copy integration within funnels
• Support improvements in booking show rates and lead quality

Performance Marketing Support

• Produce direct-response copy for Meta, Google, and other paid advertising campaigns
• Develop ad scripts and creative messaging for campaign testing
• Collaborate with the Director of Marketing to refine messaging for different audience segments
• Support initiatives to reduce Cost Per Booked Call (CPBC) and Customer Acquisition Cost (CAC)

Collaboration & Quality Assurance

• Participate in weekly marketing meetings and OKR planning sessions
• Provide proactive recommendations for messaging improvements
• Ensure copy is reviewed and approved by marketing leadership when required
• Continuously refine messaging based on campaign performance and feedback

Requirements

Experience

• Proven experience writing high-converting direct-response and performance marketing copy
• Experience developing copy for digital marketing campaigns, funnels, and email marketing
• Experience adapting messaging for executive and brand personas
• Background in health, fitness, coaching, or performance industries preferred
• Experience working in fast-paced, growth-focused organizations

Skills & Competencies

• Exceptional persuasive copywriting skills
• Strong understanding of direct-response marketing principles
• Knowledge of funnel marketing, landing pages, VSLs (Video Sales Letters), and paid advertising best practices
• Excellent English grammar, writing, and editing skills
• Ability to research macro and micro market trends
• Strong analytical mindset with the ability to optimize messaging based on performance data
• Excellent collaboration and communication skills
• Strong organizational and time management abilities
• Self-motivated with the ability to manage multiple deadlines

Performance Metrics

Success in this role will be measured by:

• Improvement in Cost Per Booking (CPB)
• Increased application quality
• Higher booking show rates
• Reduced Customer Acquisition Cost (CAC)
• Consistency of brand voice across all marketing assets
• Positive collaboration with marketing leadership and creative teams

Candidate Profile

You SHOULD Apply If

• You have proven experience writing direct-response marketing copy
• You enjoy creating copy that drives measurable business results
• You are highly analytical and comfortable optimizing campaigns using performance data
• You understand marketing funnels and customer psychology
• You enjoy testing, refining, and improving messaging continuously
• You thrive in fast-paced, performance-driven environments
• You take ownership of marketing outcomes rather than simply producing content
• You are proactive, competitive, and results-oriented

You Should NOT Apply If

• You primarily write brand awareness or editorial content rather than conversion-focused copy
• You are uncomfortable working with performance metrics and campaign data
• You struggle to adapt your writing style to match established brand voices
• You require constant direction or supervision
• You have little experience with digital marketing, funnels, or paid advertising
• You are uncomfortable working in a high-performance, results-driven culture

Other Information

Additional Benefits / Highlights

• Full-time remote position
• Flexible work-from-anywhere opportunity
• Competitive salary based on experience
• Medical, dental, and vision insurance
• Wellness incentives and employee perks
• Work directly with the marketing leadership team
• Opportunity to shape messaging across paid media, email marketing, and sales funnels
• High-impact role focused on measurable business growth
• Fast-paced environment with continuous testing, optimization, and campaign improvement
• Occasional availability required for urgent campaign launches, creative requests, and ad testing cycles

Core Values

• Play to Win
• Go Above and Beyond
• Take Extreme Ownership
• Do What It Takes
• Lead by Example
• Be Relentless
• Show Up Consistently