CRM & Lifecycle Marketing Specialist

Company

Sagan Recruitment

Salary / Compensation

• $2,000 – $3,000 USD per month

Overview / Job Description

Sagan is an exclusive membership community that connects top international talent with US-based companies, enabling businesses to access highly skilled remote professionals worldwide.

The client is a growing US-based company focused on customer engagement, sales growth, and operational marketing execution. The organization relies heavily on CRM automation, lifecycle marketing, customer journey optimization, and workflow management to improve customer retention, outreach effectiveness, and conversion rates.

This is a full-time, remote CRM & Lifecycle Marketing Specialist role responsible for owning the company’s CRM platform, marketing automations, and campaign execution processes. The ideal candidate is highly operational, execution-focused, and capable of independently managing CRM workflows, email and SMS campaigns, and customer journey optimization with minimal supervision.

Responsibilities

CRM Management & Automation

• Own and manage the CRM platform (Adaxis / Go High Level)
• Build, configure, and optimize workflows and marketing automations
• Develop and improve funnels, customer journeys, and workflow processes
• Manage campaign sequencing, automation logic, and workflow timing

Campaign Execution & Lifecycle Marketing

• Configure, launch, and optimize email and SMS marketing campaigns
• Improve customer engagement and conversion-focused campaigns
• Manage drip campaigns and lifecycle marketing initiatives
• Support customer retention and lead nurturing efforts

Contact Management & Segmentation

• Upload and maintain contact databases
• Organize contact lists and audience segments
• Ensure proper campaign organization and targeting
• Support outreach initiatives through list management and segmentation

Deliverability & Performance Optimization

• Monitor email deliverability and sender reputation
• Maintain domain health and email best practices
• Optimize campaign performance and workflow efficiency
• Identify opportunities to improve engagement and conversion rates

Reporting & Collaboration

• Track and report campaign performance metrics
• Analyze deliverability data and optimization opportunities
• Collaborate with internal teams to improve operational efficiency
• Provide leadership with campaign insights and recommendations

Outreach & Support

• Conduct basic research and list-building activities
• Support outbound outreach initiatives
• Handle light inbound communications generated through campaigns when necessary

Requirements

Experience

• Proven hands-on experience with Go High Level or similar CRM automation platforms
• Experience managing CRM operations in a live production environment
• Strong background in lifecycle marketing and marketing automation
• Experience building and managing customer journeys and automated workflows
• Experience with email and SMS marketing campaigns

Skills & Competencies

• Strong understanding of customer journeys, touchpoints, and conversion funnels
• Knowledge of email marketing and SMS automation strategies
• Excellent organizational and workflow management skills
• Strong attention to detail and execution mindset
• Excellent written and verbal English communication skills
• Ability to manage multiple projects independently
• Strong problem-solving and process-improvement capabilities
• Ability to thrive in a fast-paced remote work environment

Technical Skills

• Go High Level CRM
• CRM Automation & Workflow Configuration
• Lifecycle Marketing
• Email Marketing & SMS Campaigns
• Customer Journey Mapping
• Campaign Sequencing & Drip Campaigns
• Contact Segmentation & Database Management
• CRM Analytics & Reporting

Email Deliverability Knowledge

• SPF authentication
• DKIM configuration
• DMARC implementation
• Sender reputation management
• Email list hygiene best practices

Candidate Profile

You SHOULD Apply If

• You have strong hands-on experience with Go High Level or similar CRM platforms
• You enjoy building and optimizing automated marketing workflows
• You are highly operational and execution-focused
• You work effectively with minimal supervision
• You are detail-oriented and process-driven
• You enjoy improving systems, campaigns, and customer journeys
• You are focused on efficiency, performance, and measurable results

You Should NOT Apply If

• You lack practical CRM automation experience
• You require constant supervision to complete tasks
• You struggle with managing multiple workflows simultaneously
• You have limited experience with email or SMS marketing campaigns
• You are uncomfortable working in a fast-paced remote environment
• You do not enjoy process optimization and operational execution

Other Information

Additional Benefits / Highlights

• Fully remote position
• Opportunity to own and manage CRM operations end-to-end
• Direct impact on customer engagement and conversion growth
• Exposure to advanced lifecycle marketing strategies
• High level of autonomy and ownership
• Collaborative remote work environment
• Opportunity to improve and optimize existing marketing systems
• Work closely with leadership on strategic marketing initiatives

Nice-to-Have Qualifications

• Spanish or Portuguese language proficiency
• Experience with outbound outreach campaigns
• Experience with list-building and prospecting workflows
• Background in growth marketing or lifecycle marketing
• Experience working with remote and asynchronous teams
• Familiarity with CRM reporting and campaign analytics

Resume Submission Guidelines

• Submit resumes in text-based PDF format only
• Do not submit scanned PDFs, JPG/PNG files, or Word documents
• Resume and introductory video must be submitted in English
• Applications that do not follow submission requirements may experience delays in review

Required Skill

• Hands-on CRM Automation (Go High Level Workflow Building)