Digital content producer

Job Overview

Our client is looking for a Digital Content Producer (Travel Industry), ideally with travel industry experience. The candidate should be skilled in Canva, Google Workspace, CRM and email platforms, and editing tools, with strong copywriting and visual storytelling abilities. Familiarity with social media (Instagram, LinkedIn, Facebook, YouTube), SEO, analytics, and scheduling tools like Buffer or Later is essential. Experience with WordPress is a plus. Strong time management, attention to detail, and communication skills are required.

Schedule: Monday – Friday, Flexible Hours (AEST/AEDT) (20-30 work hours per week)

Responsibilities

• Content Creation & Social Media Management
  • Develop and manage content for Instagram (including Reels), Facebook, LinkedIn, and YouTube.
  • Write compelling captions and implement effective hashtag strategies.
  • Produce and edit short-form video content (Reels, Stories, YouTube Shorts).
  • Maintain a content calendar aligned with campaigns, holidays, launches, and events.
  • Monitor industry trends and advertising opportunities.
  • Design visual content using Canva or similar tools.
  • Collaborate with partner marketing teams to align messaging and assets.
• Strategic Marketing Planning
  • Lead the creation and execution of Jones & Co’s internal marketing plan (annual, quarterly, and roadshow strategies).
  • Implement strategies to grow the brand’s visibility within the travel trade.
• Website & Digital Presence
  • Update and manage website content to reflect current campaigns and messaging.
  • Optimize digital materials and partner features.
• Event Marketing & Support
  • Coordinate with agents and partners for in-person and virtual events.
  • Assist in preparing event materials (flyers, invites, signage, presentations).
  • Support marketing for roadshows, webinars, and trade activations.
• Partner Marketing Coordination
  • Lead regular marketing check-ins with DMCs, hotels, and tourism boards.
  • Coordinate the development of co-branded materials and collaborative campaigns.
  • Draft and distribute partner newsletters with updates and success stories.
• Proposal & Document Development
  • Create and maintain sales kits, company profiles, pitch decks, and destination flyers.
• Case Studies, Reporting & Newsletters
  • Assist in developing case studies from internal research and leadership notes.
  • Draft and schedule Jones & Co and partner newsletters tailored to trade.

Requirements

• 3+ years of experience in marketing, digital content creation, or communications.
• Experience in the travel industry is a plus.
• Proficient in Canva, Google Workspace, CRM systems, email platforms, and editing tools.
• Strong copywriting, visual storytelling, and editing skills.
• Familiarity with Instagram, LinkedIn, Facebook, YouTube (including short-form video).
• Knowledge of SEO and analytics tools (e.g., Google Analytics, Meta Insights).
• Comfortable using scheduling platforms (Buffer, Later, Meta Business Suite).
• Knowledge of Website CMS (WordPress) is a bonus.
• Strong time management, attention to detail, and communication skills.

Who You Are

• A strategic and hands-on marketer who enjoys both planning and execution.
• A team player with strong communication and collaboration skills.
• Self-motivated, organized, and comfortable working independently.
• Passionate about travel, digital storytelling, and brand-building.

Success in this Role Will Be Measured By

• Growth in digital engagement and audience reach.
• Timely execution of deliverables and event campaigns.
• Partner satisfaction and visibility.
• Effectiveness of marketing materials and collaborations.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the “Apply” button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.