Company

Bamboo Works

Salary / Compensation

• USD $1,400–$1,600/month

Overview / Job Description

Bamboo Works is recruiting on behalf of a Cork-based digital agency seeking a Digital Marketing Manager to lead performance-focused lead generation campaigns across multiple client accounts.

The agency specializes in helping Irish SMEs across service-based industries, B2B, professional services, retail, and eCommerce achieve measurable business growth through data-driven marketing strategies rather than vanity metrics.

This is a senior-level, hands-on digital marketing role focused heavily on paid media lead generation through Google Ads and Meta Ads. The position requires an experienced marketer capable of independently assessing campaign performance, identifying optimization opportunities, and implementing strategic improvements without constant supervision.

The Digital Marketing Manager will support clients primarily in home services and B2B/professional services industries while contributing to SEO, AI-assisted workflows, analytics, campaign tracking, and conversion optimization strategies.

Responsibilities

Paid Media Campaign Management

• Manage multiple advertising accounts across Google Ads and Meta Ads
• Plan, launch, monitor, and optimize lead-generation campaigns
• Build campaign strategies aligned with client goals, target audiences, and budgets
• Manage targeting, bidding, testing, campaign structure, and optimization efforts
• Identify high-impact opportunities to improve campaign performance and lead quality

Strategy, Creative & Lead Generation

• Develop lead-generation strategies for home services and B2B clients
• Write or guide ad copy, campaign messaging, and creative direction
• Provide landing page recommendations to improve conversions
• Collaborate with designers and creative teams on campaign assets
• Analyze campaign performance data and recommend strategic next steps
• Apply SEO knowledge to improve landing page performance and AI search visibility

Analytics, Tracking & Performance Optimization

• Ensure accurate tracking setup across Google Ads, Meta Ads, GA4, and related platforms
• Monitor conversion tracking, attribution models, and funnel performance
• Analyze lead quality, conversion rates, and user behavior
• Identify inefficiencies, drop-offs, and optimization opportunities
• Support reporting, dashboards, and campaign analysis processes

AI Tools & Workflow Efficiency

• Utilize AI tools such as ChatGPT, Claude, and similar platforms to improve workflow efficiency
• Apply AI to campaign planning, research, analysis, and productivity tasks
• Leverage AI-assisted marketing strategies to enhance execution quality and scalability
• Integrate practical AI workflows into campaign management operations

Communication & Account Ownership

• Manage multiple client accounts independently with minimal supervision
• Provide clear updates, recommendations, and actionable insights to stakeholders
• Prioritize tasks effectively in a fast-paced agency environment
• Maintain professional communication with internal teams and clients when necessary
• Take ownership of account performance and strategic decision-making

Requirements

Experience

• 5–8+ years of experience in digital marketing
• Strong hands-on experience managing Google Ads campaigns
• Strong hands-on experience managing Meta Ads campaigns
• Proven lead-generation campaign management experience
• Experience working with service-based businesses, preferably home services or B2B companies
• Experience working remotely and independently
• Ability to manage multiple accounts simultaneously

Skills & Competencies

• Strong understanding of paid media strategy and campaign structure
• Expertise in tracking, attribution, testing, and optimization
• Strong SEO knowledge, especially around:
  • Landing pages
  • Site structure
  • AI search visibility and search evolution
• Proficiency with:
  • Google Analytics (GA4)
  • Google Search Console
  • Conversion tracking setup
  • CRM systems such as HubSpot or GoHighLevel
• Excellent written and verbal English communication skills
• Strong analytical and data-driven decision-making abilities
• Ability to work proactively with minimal supervision
• High level of organization and account management capability

Nice-to-Have Qualifications

• LinkedIn Ads experience
• TikTok Ads experience
• Previous agency experience
• Experience working with UK, US, or Western-market clients
• Experience improving landing page conversion rates
• Familiarity with dashboards, analytics, and attribution tools
• Experience incorporating AI tools into marketing workflows

Candidate Profile

You SHOULD Apply If

• You are both strategic and execution-focused
• You can independently assess campaign performance and make strong recommendations
• You understand how to generate qualified leads rather than vanity metrics
• You are proactive, commercially aware, and highly accountable
• You use data to drive marketing decisions and communicate insights clearly
• You thrive in fast-paced agency environments managing multiple priorities
• You are comfortable working autonomously in remote environments
• You view AI as a practical productivity and execution tool

You Should NOT Apply If

• You require constant supervision or direction
• You lack hands-on experience with Google Ads and Meta Ads
• You focus primarily on awareness campaigns instead of lead generation
• You struggle managing multiple client accounts simultaneously
• You are uncomfortable working in fast-moving agency environments
• You lack strong communication or analytical skills
• You are unfamiliar with tracking, attribution, and conversion optimization

Other Information

Work Environment & Culture

• Fully remote work environment
• Performance-focused digital agency culture
• Strong emphasis on measurable growth and results
• High level of ownership and accountability expected
• Collaborative but autonomous work structure
• Fast-paced agency setting with multiple client priorities

Primary Client Industries

• Home Services
  • Solar
  • Kitchens
  • Windows
  • Installations
• B2B & Professional Services
  • Accountants
  • Solicitors
  • IT services
  • Consultants

Recruitment Process

• Initial Interview
• Client Interview
• Practical Assessment (if required)