Digital Marketing Manager (Lead Generation Focus)

Company

Cork-Based Digital Agency

Salary / Compensation

• USD $1,400–$1,600/month

Overview / Job Description

The agency is seeking an experienced Digital Marketing Manager to lead performance-driven lead-generation campaigns across multiple client accounts. The agency works with Irish SMEs across service-based industries, B2B, professional services, retail, and eCommerce, with a strong focus on measurable business growth.

This is a senior, hands-on role focused primarily on generating qualified leads through Google Ads and Meta Ads, while also contributing to SEO, analytics, tracking, AI-assisted marketing workflows, and broader campaign strategy. The successful candidate will independently assess client accounts, identify opportunities, implement improvements, and communicate performance and recommendations clearly.

The role primarily supports home services businesses and B2B/professional services clients.

Responsibilities

Paid Media Campaign Management

• Manage multiple client advertising accounts across Google Ads and Meta Ads
• Plan, launch, monitor, and optimise lead-generation campaigns
• Review performance data and identify high-impact optimisation opportunities
• Develop campaign strategies based on client goals, budgets, audiences, and funnel performance
• Manage campaign structure, targeting, bidding, testing, and optimisation

Strategy, Creative & Performance

• Write or direct ad copy and campaign angles
• Recommend landing page improvements
• Brief designers and creative teams on campaign assets
• Analyse campaign data and explain what is working and what needs improvement
• Develop lead-generation strategies for home services and B2B accounts
• Apply SEO knowledge to landing pages, site structure, and AI search visibility

Analytics, Tracking & Optimisation

• Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms
• Monitor conversion performance, attribution, and funnel quality
• Support reporting, dashboards, and campaign analysis
• Identify funnel drop-offs and campaign inefficiencies
• Develop opportunities to improve lead quality and conversion rates

AI Tools & Workflow Efficiency

• Use AI tools such as Claude, ChatGPT, and similar platforms for research
• Use AI to support campaign planning and analysis
• Apply AI tools to improve productivity and execution quality
• Integrate AI practically into marketing workflows

Communication & Account Ownership

• Provide clear performance updates and recommendations
• Communicate campaign next steps effectively
• Independently manage priorities across multiple accounts
• Communicate professionally with internal teams and clients when required
• Take ownership of campaign performance and account management

Requirements

Experience

• 5–8+ years of digital marketing experience
• Strong hands-on experience with Google Ads
• Strong hands-on experience with Meta Ads
• Proven experience managing lead-generation campaigns
• Experience working with service-based businesses
• Ideally, experience with home services or B2B companies
• Experience working remotely and independently
• Ability to manage multiple client accounts without heavy supervision

Skills & Competencies

• Strong paid media strategy knowledge
• Strong understanding of campaign structure
• Knowledge of tracking and attribution
• Strong testing and optimisation skills
• Good understanding of SEO
• Knowledge of landing page optimisation
• Understanding of website structure and AI search evolution
• Strong knowledge of Google Analytics 4 (GA4)
• Knowledge of Google Search Console
• Experience with tracking and conversion setup
• Knowledge of CRM systems such as HubSpot, GoHighLevel, or similar
• Excellent written and spoken English
• Strong analytical and data-driven decision-making skills
• Strong communication and recommendation skills
• Ability to work independently and manage competing priorities
• Practical knowledge of AI marketing tools

Nice-to-Have Skills

• LinkedIn Ads experience
• TikTok Ads experience
• Digital agency experience
• Experience with UK, US, or Western-market clients
• Landing page conversion-rate optimisation experience
• Familiarity with dashboards, analytics, and attribution tools
• Experience using AI tools within marketing workflows

Candidate Profile

You SHOULD Apply If

• You are both strategic and hands-on
• You can independently assess advertising accounts and recommend improvements
• You understand how to generate qualified leads, not just clicks and impressions
• You are proactive, commercially aware, and highly accountable
• You use data to drive marketing decisions
• You can communicate performance insights clearly
• You are comfortable managing multiple client accounts and priorities
• You work effectively in a fast-moving agency environment
• You see AI as a practical productivity tool
• You can work independently without constant supervision

You Should NOT Apply If

• You have primarily worked on eCommerce or awareness campaigns without lead-generation experience
• You require heavy supervision to manage campaigns
• You lack hands-on Google Ads or Meta Ads experience
• You are uncomfortable managing multiple accounts simultaneously
• You focus on vanity metrics rather than qualified leads and business outcomes
• You are not comfortable working independently in a fast-paced environment

Other Information

Additional Benefits / Highlights

• Fully remote
• Working hours aligned with UK business hours
• Full-time commitment
• Independent contractor arrangement
• ASAP start date
• Opportunity to work across multiple client accounts
• Exposure to Irish SMEs and Western-market marketing practices
• Performance-focused environment
• Strategic ownership and autonomy
• Recruitment process includes:
  • Initial Interview
  • Client Interview
  • Practical Assessment, if required
  • Offer & Onboarding