Digital Marketing Specialist

Company

Pavago (Hiring on behalf of a client)

Salary / Compensation

• Not specified

Overview / Job Description

Pavago is hiring a Digital Marketing Specialist to manage and optimize paid advertising, SEO, and social media campaigns for one of its clients. This is a full-time, fully remote role focused on driving measurable business growth through data-driven digital marketing strategies.

The successful candidate will own campaign performance across Google Ads, SEO, and social media channels, with responsibility for increasing website traffic, improving search rankings, generating qualified leads, maximizing return on ad spend (ROAS), and growing online engagement. The role requires close collaboration with marketing leadership to continuously optimize campaigns using analytics and performance insights.

Responsibilities

Google Ads & Paid Search

• Build, manage, and optimize Google Ads campaigns across Search, Display, and Remarketing
• Conduct keyword research and organize campaign structures
• Create and optimize high-converting ad copy
• Manage bidding strategies, audience targeting, budgets, and campaign pacing
• Improve campaign performance metrics including CTR, CPC, CPA, conversion rates, and ROAS
• Conduct A/B testing for ads, landing pages, and targeting strategies

SEO & Organic Growth

• Perform keyword research using tools such as SEMrush, Ahrefs, and Google Keyword Planner
• Optimize on-page SEO elements, including meta titles, descriptions, headers, internal links, and content
• Support technical SEO improvements
• Monitor keyword rankings, organic traffic, and search visibility
• Identify content opportunities and keyword gaps to improve organic performance

Social Media Management

• Manage social media engagement across LinkedIn, Facebook, and Instagram
• Schedule and optimize social media content
• Respond to comments, direct messages, and audience inquiries
• Monitor engagement trends and audience growth
• Recommend strategies to increase reach, engagement, and brand awareness

Analytics & Performance Reporting

• Track campaign performance using Google Analytics 4 (GA4), Google Ads, and social media analytics
• Monitor key marketing metrics, including traffic, conversions, engagement, and ROAS
• Prepare performance reports with actionable insights and recommendations
• Document campaign optimizations and ongoing improvements

Cross-Functional Collaboration

• Collaborate with marketing leadership on growth initiatives
• Recommend new strategies to improve campaign effectiveness
• Support continuous optimization across paid and organic marketing channels

Requirements

Experience

• Minimum 3 years of hands-on experience managing Google Ads campaigns
• Minimum 3 years of experience managing social media platforms and engagement
• Proven SEO experience using SEMrush, Ahrefs, or similar SEO platforms
• Experience managing PPC campaigns and digital marketing initiatives
• Experience working independently in a remote environment
• Experience managing multiple client accounts (preferred)
• Background in SaaS, B2B, or e-commerce (preferred)
• Experience with A/B testing, Conversion Rate Optimization (CRO), or marketing automation platforms (preferred)

Skills & Competencies

• Strong knowledge of Google Ads and PPC optimization
• Expertise in keyword research and audience targeting
• Experience with bid management strategies
• Proficiency in Google Analytics 4 (GA4) and Google Search Console
• Strong understanding of CTR, CPC, CPA, ROAS, and conversion optimization
• Excellent written English and copywriting skills
• Strong analytical and data interpretation abilities
• Excellent communication and organizational skills
• Ability to balance multiple digital marketing channels simultaneously
• Strong attention to detail
• Proactive and results-oriented mindset

Candidate Profile

You SHOULD Apply If

• You have extensive experience managing Google Ads campaigns
• You enjoy analyzing marketing data and optimizing campaign performance
• You are skilled in SEO, PPC, and social media management
• You thrive in a performance-driven environment
• You enjoy testing new ideas and improving marketing results through experimentation
• You are comfortable working independently in a remote setting
• You are passionate about delivering measurable business growth through digital marketing

You Should NOT Apply If

• You have limited experience with Google Ads or SEO
• You are unfamiliar with marketing analytics and campaign optimization
• You struggle to manage multiple marketing channels simultaneously
• You prefer highly structured roles with little autonomy
• You are uncomfortable using performance data to drive marketing decisions

Other Information

Working Schedule

• Full-time
• Fully remote
• U.S. business hours

Key Performance Indicators (KPIs)

• Improved Google Ads performance (CTR, CPC, CPA, ROAS)
• Increased website traffic and qualified lead generation
• Higher organic search rankings and SEO performance
• Growth in social media engagement and audience size
• Accurate, actionable marketing reports
• Continuous campaign optimization and measurable business impact

Additional Benefits / Highlights

• Fully remote work environment
• Opportunity to manage multiple digital marketing channels
• Work in a results-driven, performance-focused environment
• Collaborate with experienced marketing leaders
• Long-term career growth opportunities
• Clear progression into:
  • Performance Marketing Manager
  • Growth Marketing Manager
  • Digital Marketing Lead
  • Marketing Manager

Application Process

• Application review
• Spark Hire Intro Video (3–5 minutes)
• Recruiter interview
• Final client interview
• Offer and onboarding

Application Requirement

• Complete the Spark Hire introductory video after submitting your application
• The recorded video is required to complete the hiring process and will be reviewed before interviews proceed