Digital marketing specialist

Responsibilities:

• Manage, curate, and maintain active brand profiles across Facebook, Instagram, TikTok, YouTube, and X (Twitter).
• Coordinate daily with the on-site club team to collect event photos, game results, and tournament updates.
• Utilize AI-assisted graphic and video design tools to process raw media into branded, high-converting social posts and short-form video content.
• Monitor internal event management systems (such as the Let’s Poker app) to extract live leaderboards and tournament results for timely promotional campaigns.
• Plan, launch, monitor, and optimize small-budget PPC ad campaigns across Facebook Ads, Google Ads, and local networks to drive app downloads and member registrations.
• Actively engage with local and regional poker communities, Facebook groups, and player forums to elevate brand awareness and attract new members.
• Collaborate daily with internal team members via Microsoft Teams to ensure seamless content alignment and promotion cycles.
• Track, analyze, and report on key marketing metrics, including follower growth, ad performance, registration conversions, and ROI.

Requirements:

• Proven track record simultaneously running, scheduling, and growing multi-channel social media profiles for consumer or hospitality/entertainment brands.
• Paid Digital Ads (PPC): Hands-on experience setting up, targeting, and optimizing performance ad campaigns on Meta Ads and Google Ads.
• Strong visual aesthetic and direct experience using AI content tools to quickly turn raw photo/video assets into polished, branded promotional graphics.
• Familiarity with DaVinci Resolve and Black Cloud for coordinating video edits.
• High-level written English skills for community engagement, post copywriting, and ad creative messaging.

Future Scope:

• Scope may expand to support marketing initiatives across additional entertainment and business ventures owned by the client.

 Independent Contractor Perks

• Permanent work from home
• Immediate hiring