Digital marketing strategist

Responsibilities

• Paid Media Strategy & Execution: Build, launch, and optimize paid ad campaigns across TikTok, Meta (Facebook/Instagram), and Google Ads. Develop audience targeting, retargeting funnels, conversion tracking, and performance attribution for clients establishing their paid presence.
• Social Media & Influencer Strategy:Develop monthly content calendars, map social strategy to business goals, coordinate posting schedules, and support influencer/UGC creator campaigns to expand organic brand reach.
• Product Launch & Growth Planning: Build integrated marketing launch plans, promotional calendars, and multi-channel strategies spanning social, paid ads, email/SMS, and web touchpoints based on market and competitive research.
• Analytics & Marketing Operations: Set up UTM tracking, build reporting dashboards, analyze campaign KPIs, and utilize Google Analytics (GA4) to evaluate conversion performance and deliver actionable recommendations.
• TikTok Shop & Social Commerce: Assist clients with TikTok Shop setup, product catalog integrations, creator partnerships, and social commerce strategies to drive direct online sales.
• AI Tooling & Process Optimization:Leverage AI tools (ChatGPT, emerging ad tech) to build efficient workflows, automate operational tasks, and keep agency practices aligned with industry trends.
• Agency Operations & Client Support: Partner directly with leadership to manage timelines, client communications, project deliverables, and internal documentation to scale agency efficiency.

Requirements

• A comprehensive portfolio is required for this position
• Experience: 3+ years of hands-on digital marketing experience, preferably within an agency environment.
• Paid Media Expertise: Demonstrated track record building, managing, and optimizing paid ad campaigns on TikTok Ads and Meta Ads Manager (Facebook/Instagram); Google Ads experience highly preferred.
• Analytics & Tracking: Strong working knowledge of UTM tracking, attribution setups, campaign KPI monitoring, and Google Analytics (GA4).
• Social & Launch Strategy: Experience crafting social media content calendars, organic growth plans, and supporting product launch campaigns across channels.
• E-Commerce & Landing Pages:Understanding of conversion rate optimization (CRO), landing page fundamentals, e-commerce platforms (Shopify, WordPress, Webflow), and social commerce tools (TikTok Shop).
• Communication & Project Management:Exceptional written and spoken English skills with proven ability to manage multiple client accounts, deadlines, and project workflows independently.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring