Direct Response Copywriter

Company

iteCare

Salary / Compensation

• Not specified

Overview / Job Description

iteCare is seeking an experienced Direct Response Copywriter for a remote, contract-based project. The company is looking to improve the conversion performance of its website by rewriting key service pages, beginning with a high-converting landing page for its Website Rebuild service.

This is project-based work with a defined scope, not an ongoing content writing or blogging position. The successful candidate will create persuasive, conversion-focused copy designed to turn cold advertising traffic into booked sales calls, with additional service pages following upon successful completion of the first project.

Responsibilities

Direct Response Copywriting

• Rewrite a conversion-focused landing page for the Website Rebuild service
• Develop persuasive copy designed to convert cold advertising traffic into booked calls
• Write service pages for Website Rebuild, Website Redesign, and the Agency Partner Program
• Produce high-converting, action-oriented copy rather than informational content

Conversion Optimization

• Focus on customer pain points and motivations rather than feature lists
• Apply direct response principles to maximize conversions
• Create copy that encourages measurable customer action

Project Delivery

• Complete each page as an individual project with its own scope and fee
• Deliver high-quality copy within agreed project timelines
• Participate in a paid copywriting assessment if shortlisted

Requirements

Experience

• Proven experience as a direct response copywriter
• Demonstrated success writing for B2B or service-based businesses
• Track record of producing measurable conversion improvements
• Experience creating landing pages and sales-focused website copy

Skills & Competencies

• Strong direct response copywriting skills
• Deep understanding of customer psychology and persuasive writing
• Ability to communicate conversion metrics and campaign results
• Strong project-based pricing and estimation skills
• Ability to create compelling calls-to-action
• Results-oriented mindset with a focus on measurable business outcomes

Portfolio Requirements

• Submit 2–3 portfolio samples as a single attachment
• Include a brief description of the measurable results achieved for each piece
• Provide real conversion metrics such as conversion rate improvements, revenue growth, or other performance data
• Include a short summary describing your strongest area of direct response copywriting
• State your typical per-page project fee

Candidate Profile

You SHOULD Apply If

• You specialize in direct response copywriting
• You have measurable conversion results from previous projects
• You have written persuasive copy for B2B or service businesses
• You focus on customer psychology and driving action
• You work on a project-based pricing model
• You can clearly demonstrate the business impact of your copy

You Should NOT Apply If

• Your portfolio primarily consists of blog posts or SEO content
• You focus more on keyword density or word counts than conversions
• You specialize only in brand voice or general content writing
• You are seeking a long-term content retainer rather than project-based work
• You cannot provide measurable conversion results from previous work

Other Information

Additional Benefits / Highlights

• Fully remote contract opportunity
• Clearly defined project scope
• Each page is treated as a separate paid project
• Paid trial assignment for shortlisted candidates
• Opportunity for additional projects following successful completion of the initial landing page
• Applications with real conversion metrics will receive priority consideration