Email Marketing Specialist (Klaviyo)

Company

Huzzle (Hiring on behalf of a fast-growing performance marketing agency specializing in eCommerce and DTC brands)

Salary / Compensation

• Competitive salary (based on experience and qualifications)
• Full-time remote position

Overview / Job Description

Huzzle is seeking an Email Marketing Specialist (Klaviyo) to support a fast-growing performance marketing agency serving eCommerce and Direct-to-Consumer (DTC) brands. This fully remote role focuses on owning lifecycle marketing strategy, driving customer retention, increasing customer lifetime value (LTV), and scaling revenue through Klaviyo and SMS marketing platforms.

The successful candidate will lead retention strategies for a portfolio of high-growth eCommerce brands, combining strategic planning, high-converting copywriting, performance analysis, client management, and cross-functional collaboration to deliver measurable business growth.

Responsibilities

Retention Strategy & Lifecycle Marketing

• Develop and manage monthly email and SMS marketing calendars
• Design lifecycle marketing strategies for multiple eCommerce brands
• Build and optimize customer retention initiatives to increase repeat purchases and customer lifetime value (LTV)
• Develop lifecycle campaigns across every stage of the customer journey

Email Marketing & Copywriting

• Write high-converting, brand-aligned email and SMS copy
• Create campaigns and automated flows, including:
  • Welcome series
  • Abandoned cart sequences
  • Win-back campaigns
  • VIP customer flows
• Ensure messaging balances storytelling with conversion-focused marketing

Performance Analysis & Optimization

• Audit and optimize existing email automation systems
• Analyze campaign performance and customer behavior
• Interpret key metrics such as attributed revenue, average order value (AOV), churn, and retention
• Translate performance data into actionable strategic recommendations

Client Success & Collaboration

• Lead strategy calls with clients
• Serve as a trusted advisor for retention and lifecycle marketing
• Identify account growth opportunities and improve client success
• Collaborate with designers, implementation teams, and paid media specialists to deliver integrated marketing campaigns

Innovation & Process Improvement

• Utilize AI tools to improve workflow efficiency
• Implement advanced audience segmentation and personalization strategies
• Continuously explore new retention marketing techniques and optimization opportunities

Requirements

Experience

• 3–5+ years of experience in:
  • Retention marketing
  • Lifecycle marketing
  • CRM marketing
• Experience within the DTC eCommerce or digital agency environment
• Extensive hands-on experience with Klaviyo (required)
• Experience developing marketing strategies from concept through execution
• Experience presenting strategies directly to clients

Skills & Competencies

• Expert knowledge of Klaviyo
• Strong email marketing and SMS marketing expertise
• Exceptional direct-response copywriting skills
• Strategic planning and lifecycle marketing experience
• Strong analytical skills with the ability to interpret marketing KPIs
• Proficiency with Shopify
• Familiarity with SMS marketing platforms (e.g., Attentive, Postscript)
• Experience using project management tools such as Notion or Slack
• Excellent client communication and presentation skills
• Ability to integrate AI tools into marketing workflows
• Strong collaboration and project management skills

Preferred Skills

• Experience managing retention for 7- to 9-figure eCommerce brands
• Klaviyo, lifecycle marketing, or CRM certifications
• Understanding of how Meta, Google, and TikTok advertising impact retention marketing
• Experience with subscription-based or replenishable product businesses

Candidate Profile

You SHOULD Apply If

• You have extensive experience with Klaviyo and lifecycle marketing
• You enjoy developing long-term customer retention strategies
• You are skilled at writing high-converting email and SMS campaigns
• You can confidently interpret marketing data and present strategic recommendations
• You enjoy working directly with clients
• You are proactive, analytical, and results-oriented
• You thrive in fast-paced agency environments
• You enjoy leveraging AI tools to improve marketing performance

You Should NOT Apply If

• You have limited experience with Klaviyo
• You prefer execution-only roles rather than strategic ownership
• You are uncomfortable working directly with clients
• You struggle to analyze marketing performance metrics
• You have little experience in eCommerce or DTC marketing
• You are unfamiliar with lifecycle marketing or customer retention strategies

Other Information

Additional Benefits / Highlights

• Fully remote position
• Opportunity to work with high-growth eCommerce and DTC brands
• Competitive salary based on experience
• Flexible remote work environment
• Work with an AI-enabled, data-driven performance marketing agency
• Long-term career growth with a stable and expanding company
• Collaborate on award-winning, research-driven marketing campaigns
• Opportunity to work on campaigns viewed by thousands of professionals and industry leaders
• Clients include startups, SaaS companies, digital agencies, and tech-enabled businesses across the UK, US, Canada, Europe, and Australia