Google Ads Specialist

Company

Confidential Client

Salary / Compensation

• $2,000–$3,000 USD/month
• Final compensation determined by experience and location
• Contract position

Overview / Job Description

A growing digital advertising company is seeking an experienced Google Ads Specialist to manage and optimize Google Search advertising campaigns for a portfolio of small and medium-sized business (SMB) clients. This fully remote contract role focuses on maximizing return on ad spend (ROAS), improving lead quality, implementing advanced tracking solutions, and driving measurable business results through data-driven campaign optimization.

The ideal candidate has extensive experience with Google Search Ads, Google Tag Manager, conversion tracking, and PPC optimization, and is comfortable managing multiple client accounts while leveraging AI tools to improve efficiency and campaign performance.

Responsibilities

Google Ads Campaign Management

• Manage and optimize Google Search Ads campaigns across multiple client accounts
• Monitor campaign performance and identify optimization opportunities
• Launch new client campaigns, including campaign setup, ad groups, keywords, tracking, and reporting
• Align campaign strategies with client objectives and business goals

Campaign Optimization

• Conduct keyword research and develop keyword expansion strategies
• Build and maintain negative keyword lists to improve traffic quality
• Create and optimize ad copy to improve click-through rates (CTR) and conversions
• Optimize bidding strategies to maximize campaign performance and ROAS
• Analyze search term reports and eliminate underperforming or irrelevant traffic
• Monitor account health and continuously improve campaign efficiency and lead quality

Tracking & Performance Analytics

• Implement and manage Google Tag Manager (GTM) and conversion tracking
• Audit campaign tracking and troubleshoot attribution issues
• Analyze campaign performance data and provide actionable recommendations
• Build performance reports highlighting trends and optimization opportunities

Collaboration & Process Improvement

• Collaborate with internal teams to align campaigns with client goals
• Leverage AI tools such as ChatGPT, Claude, or similar platforms to improve workflows
• Recommend process improvements to increase operational and campaign efficiency

Requirements

Experience

• 5+ years of hands-on experience managing Google Ads campaigns
• Extensive experience managing Google Search Ads
• Proven success optimizing campaigns to improve ROAS and conversions
• Experience managing PPC campaigns for local or service-based businesses
• Experience implementing conversion tracking and attribution
• Experience managing multiple client accounts simultaneously

Skills & Competencies

• Advanced proficiency with Google Ads
• Advanced proficiency with Google Tag Manager (GTM)
• Strong understanding of keyword strategy, search intent, match types, and negative keywords
• Expertise in conversion tracking, attribution, and campaign measurement
• Strong analytical and data interpretation skills
• Experience optimizing bidding strategies and campaign performance
• Excellent troubleshooting and problem-solving abilities
• Strong organizational and project management skills
• Excellent written and verbal English communication skills
• Ability to work independently in a remote environment
• Experience using AI tools such as ChatGPT, Claude, or similar platforms

Preferred Experience

• Experience with Google Local Services Ads (LSAs)
• Familiarity with Google Performance Max campaigns
• Experience managing large portfolios of SMB accounts
• Knowledge of website tracking implementations
• Basic understanding of JavaScript, website pixels, or marketing technology integrations
• Experience with SQL or reporting/data analysis tools

Candidate Profile

You SHOULD Apply If

• You have 5+ years of Google Ads management experience
• You are highly experienced with Google Search Ads and Google Tag Manager
• You have consistently improved campaign performance and ROAS
• You enjoy using data to optimize advertising campaigns
• You are comfortable managing multiple client accounts simultaneously
• You proactively identify and resolve campaign performance issues
• You enjoy working in a fast-paced, performance-driven environment
• You can work during U.S. business hours (9:00 AM – 5:00 PM EST)

You Should NOT Apply If

• You have limited Google Ads experience
• You are unfamiliar with Google Tag Manager or conversion tracking
• You struggle with campaign analysis and performance optimization
• You are uncomfortable managing multiple client accounts
• You require close supervision to manage projects
• You cannot work during U.S. business hours

Other Information

Additional Benefits / Highlights

• Fully remote contract position
• Open to candidates based in Africa, LATAM, and Eastern Europe
• Compensation of $2,000–$3,000 USD/month
• Work schedule: 9:00 AM – 5:00 PM EST
• Opportunity to manage a diverse portfolio of SMB client accounts
• Work in a fast-paced, data-driven digital advertising environment
• Direct impact on client growth and advertising performance
• Opportunity to leverage AI tools to improve campaign management
• Application process includes:
  • Complete the application form
  • Record a video showcasing your skills