Growth Creative Strategist (Paid Social)

Company

Sagan Recruitment (Client: Performance Marketing Company)

Salary / Compensation

• Up to $2,500 USD/month
• Independent Contractor Position

Overview / Job Description

Sagan is hiring a Growth Creative Strategist (Paid Social) on behalf of a fast-growing performance marketing company focused on customer acquisition through paid social advertising.

This is a full-time, remote role responsible for owning the paid creative pipeline—from customer research and concept development to campaign launch, optimization, and creative iteration. The ideal candidate combines creative strategy, direct-response copywriting, and Meta Ads expertise to develop high-performing campaigns driven by data and continuous experimentation.

Responsibilities

Creative Strategy & Campaign Development

• Own the paid creative pipeline from customer research through concept development, launch, and optimization.
• Develop creative strategies for:
  • Static ads
  • User-Generated Content (UGC)
  • Memes
  • Short-form video campaigns
• Translate customer pain points into high-converting advertising concepts.
• Continuously generate and test new creative ideas to improve campaign performance.

Copywriting & Creative Briefs

• Write compelling direct-response copy, including:
  • Hooks
  • Scripts
  • Primary ad text
  • Headlines
  • Descriptions
  • Calls-to-Action (CTAs)
  • Copy variations
• Create detailed creative briefs for designers, video editors, and UGC creators.
• Ensure creative assets align with campaign goals and brand messaging.

Paid Social & Campaign Optimization

• Support Meta Ads campaign execution and optimization.
• Manage campaign structure, Advantage+ settings, budget pacing, scaling, and creative testing.
• Monitor and optimize key performance metrics, including:
  • CPA
  • ROAS
  • CTR
  • Conversion rates
• Continuously improve campaign performance through structured experimentation.

Analytics & Tracking

• Maintain accurate campaign tracking using:
  • Meta Pixel
  • Conversion API (CAPI)
  • Google Tag Manager (GTM)
  • UTM parameters
• Analyze campaign data to inform creative and strategic decisions.
• Research competitors and industry trends to identify new opportunities.

Collaboration & Workflow

• Work closely with internal marketing teams, designers, editors, and UGC creators.
• Use AI tools daily for research, ideation, copywriting, and workflow optimization.
• Contribute to a collaborative, data-driven creative environment.

Requirements

Experience

• Proven experience managing Meta Ads campaigns with measurable performance improvements.
• Strong background in direct-response marketing and paid social creative strategy.
• Experience writing high-converting ad copy in conversational American English.
• Demonstrated success improving:
  • CPA
  • ROAS
  • Overall advertising performance
• Experience collaborating with creative production teams.

Technical Skills

• Proficiency with:
  • Meta Ads Manager
  • Advantage+
  • Meta Pixel
  • Conversion API (CAPI)
  • Google Tag Manager (GTM)
  • UTM tracking
• Strong understanding of conversion tracking and campaign optimization.
• Experience leveraging AI tools for:
  • Research
  • Ideation
  • Copywriting
  • Creative optimization

Skills & Competencies

• Excellent direct-response copywriting skills.
• Strong analytical and data interpretation abilities.
• Creative thinking with a performance marketing mindset.
• Excellent organizational and project management skills.
• Strong communication and collaboration skills.
• Ability to balance creativity with data-driven decision-making.

Nice to Have

• Experience in high-growth DTC or performance marketing companies.
• Experience running large-scale creative testing frameworks.
• Familiarity with:
  • E-commerce
  • Marketplace platforms
  • Ticketing businesses
• Experience working with freelancers or external creative teams.
• Background in growth marketing or demand generation.

Candidate Profile

You SHOULD Apply If

• You have hands-on experience managing successful Meta Ads campaigns.
• You are passionate about combining creativity with performance marketing.
• You enjoy writing persuasive, conversion-focused advertising copy.
• You are comfortable analyzing campaign data and optimizing performance.
• You have experience collaborating with designers, editors, and content creators.
• You actively use AI tools to improve creative workflows.
• You thrive in fast-paced environments focused on experimentation and continuous improvement.

You Should NOT Apply If

• You have limited experience with Meta Ads or paid social advertising.
• You are unfamiliar with direct-response copywriting.
• You are uncomfortable using data to guide creative decisions.
• You prefer maintaining existing campaigns rather than testing new ideas.
• You struggle with collaboration or managing multiple creative projects simultaneously.

Other Information

Work Schedule

• Monday–Friday
• 9:00 AM – 5:00 PM EST
• Full-time
• Remote (LATAM & Central/Eastern Europe)
• Independent Contractor Position

Tools & Technologies

• Meta Ads Manager
• Meta Pixel
• Conversion API (CAPI)
• Google Tag Manager (GTM)
• UTM Tracking
• AI-powered research and copywriting tools

Performance Metrics

• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Conversion Rate
• Creative testing and optimization performance

Additional Benefits / Highlights

• Opportunity to own the end-to-end paid creative strategy for a high-growth performance marketing company.
• Blend creative strategy, copywriting, and paid media optimization in a single role.
• Work in a collaborative, experimentation-driven environment focused on measurable business growth.
• Leverage AI tools as a core part of daily creative and marketing workflows.
• Partner with designers, video editors, UGC creators, and marketing professionals to build high-performing campaigns.