Growth Marketing Specialist

Company

Client-based (DTC / Performance Marketing – unnamed)

Salary / Compensation

• Not specified

Overview / Job Description

This Growth Marketing Specialist role focuses on scaling paid acquisition campaigns across major advertising platforms including Meta, Google, TikTok, and Amazon. The position combines performance marketing, data analysis, and creative strategy to drive sustainable customer acquisition and improve key metrics such as ROAS, CAC, and MER.

The role is both strategic and execution-heavy, requiring expertise in media buying, budget optimization, funnel segmentation, and creative development. The specialist will collaborate closely with designers, UGC creators, and internal teams to continuously test, refine, and scale high-performing campaigns.

Responsibilities

Paid Media Strategy & Execution

• Build and scale campaigns across Meta, Google, TikTok, and Amazon
• Manage daily budget allocation and bidding strategies (ASC, Cost Caps, Target ROAS)
• Optimize campaigns to improve ROAS, CPA, and overall efficiency
• Develop structured testing frameworks for continuous performance improvement

Data Analysis & Performance Optimization

• Analyze campaign performance across channels
• Conduct A/B testing for ads, landing pages, and audience segments
• Develop insights-driven optimization strategies
• Collaborate on forecasting and budget planning

Creative Strategy & Development

• Create and manage creative briefs for ads and UGC content
• Collaborate with designers, editors, and influencers
• Lead rapid testing of creative variations
• Write high-performing ad copy for acquisition and retargeting campaigns

Content Scaling & Collaboration

• Identify and scale winning organic and paid creatives
• Work with affiliates and UGC creators for content amplification
• Maintain reporting dashboards and share performance insights across teams

Requirements

Experience

• 3+ years managing Meta, Google, and Amazon Ads (TikTok is a plus)
• Experience scaling DTC e-commerce brands via paid media
• Proven experience managing $50K–$150K monthly ad spend

Skills & Competencies

• Strong understanding of paid media metrics and attribution models
• Expertise in campaign optimization and funnel segmentation
• Strong analytical and performance reporting skills
• Ability to manage Google product feeds and troubleshoot issues
• Strong copywriting and creative briefing skills
• Experience managing creative production (video, static, UGC)
• Highly organized, self-driven, and detail-oriented

Preferred Experience

• Familiarity with clean beauty, wellness, or lifestyle brands
• Experience with A/B testing tools and attribution platforms

Candidate Profile

You SHOULD Apply If

• You have hands-on experience scaling paid ads across multiple platforms
• You are comfortable managing large ad budgets and optimizing for performance
• You enjoy combining data analysis with creative strategy
• You understand DTC e-commerce growth systems
• You can manage both technical ad setup and creative direction
• You thrive in fast-paced, test-and-learn environments

You Should NOT Apply If

• You have limited experience in paid media or performance marketing
• You are not comfortable managing ad budgets or performance KPIs
• You prefer purely creative or purely analytical roles (not both)
• You lack experience with e-commerce or DTC brands
• You struggle with fast iteration and continuous testing environments

Other Information

Additional Benefits / Highlights

• Fully remote role
• High-growth performance marketing environment
• Exposure to multi-platform paid acquisition systems
• Opportunity to lead both creative and technical marketing execution
• Strong focus on experimentation and scaling winning campaigns
• Flexible work setup with performance-driven culture