Head of Content

Company

Xapo Bank

Salary / Compensation

• Salary not specified
• Full-time remote position

Overview / Job Description

Xapo Bank is seeking a Head of Content to lead its global content function and position content as a measurable acquisition and engagement channel. This fully remote leadership role is responsible for driving organic growth, improving search performance, increasing content-driven customer acquisition, and overseeing content production across web, social media, email, and video.

The successful candidate will lead the content team, establish measurable performance goals, ensure editorial excellence, and collaborate with Growth, Product, and Compliance teams to support business objectives while maintaining regulatory and brand standards.

Responsibilities

Content Strategy & Growth

• Own content-driven acquisition metrics, including organic traffic, search rankings, conversion rates, and content-attributed sign-ups
• Develop and execute content strategies that drive measurable business growth
• Monitor and report on monthly content performance against defined KPIs

SEO & Content Optimization

• Lead SEO strategy and execution to improve keyword rankings, domain authority, and organic search traffic
• Develop documented plans to achieve SEO growth targets
• Continuously optimize content performance using analytics and search insights

Content Production & Editorial Management

• Oversee content creation across web, social media, email, and video channels
• Maintain a structured content calendar and production schedule
• Ensure editorial quality, factual accuracy, brand consistency, and compliance across all content
• Establish and maintain scalable content production processes

Team Leadership & Development

• Lead, mentor, and performance-manage content creators and editors
• Set individual productivity and quality goals
• Build a resilient team by reducing reliance on single contributors
• Foster collaboration and continuous improvement within the content team

Performance Reporting & Cross-Functional Collaboration

• Produce regular reports covering traffic, engagement, conversion, and SEO performance
• Present actionable insights to internal stakeholders
• Partner with Growth, Product, and Compliance teams to align content with acquisition goals and regulatory requirements

Requirements

Experience

• 7+ years of experience in content strategy and content production
• 3+ years leading a content function at the Head of Content or Director level
• Experience working in fintech, cryptocurrency, digital banking, or another regulated/high-growth digital industry
• Demonstrated success improving content acquisition and SEO performance using measurable data

Skills & Competencies

• Strong leadership and team management skills
• Expertise in content marketing strategy and editorial planning
• Advanced SEO knowledge (technical and content SEO)
• Experience producing full-funnel content across web, social media, email, and video
• Strong analytical skills with the ability to interpret marketing and performance data
• Excellent communication and stakeholder management skills
• Ability to manage multiple cross-functional initiatives simultaneously
• Strong organizational and project management skills
• Deep understanding of cryptocurrency, fintech, and digital banking concepts

Candidate Profile

You SHOULD Apply If

• You have extensive experience leading high-performing content teams
• You have a proven record of growing organic traffic and improving SEO performance
• You are data-driven and comfortable owning measurable business outcomes
• You have experience producing content across multiple digital channels
• You enjoy mentoring teams and building scalable content operations
• You have strong knowledge of fintech, crypto, or digital banking
• You thrive in remote, global, and high-performance work environments

You Should NOT Apply If

• You have limited leadership experience in content marketing
• You lack experience managing SEO and content performance metrics
• You are unfamiliar with fintech or cryptocurrency industries
• You prefer focusing solely on creative writing rather than measurable business outcomes
• You struggle with cross-functional collaboration or stakeholder management
• You are uncomfortable managing multiple content channels and team members

Other Information

Additional Benefits / Highlights

• 100% remote – work from anywhere in the world
• Join a globally distributed team spanning 50+ countries
• Flexible work schedule
• Flexible Paid Time Off (PTO)
• Annual learning and development budget
• Opportunity to shape content strategy for a global fintech and digital banking company
• High-performance, collaborative remote culture
• Dedicated workspace, reliable high-speed internet, and suitable work equipment required
• Opportunity to contribute to innovative products in fintech, cryptocurrency, and blockchain sectors