Head of Growth (Paid Media)

Company

Advantage HQ

Salary / Compensation

• $150,000–$300,000 USD total annual compensation
• Includes:
  • Base salary
  • Performance bonus
  • Equity
• Fully remote position

Overview / Job Description

Advantage HQ is seeking an experienced Head of Growth (Paid Media) to lead paid media strategy for a portfolio of high-growth Direct-to-Consumer (DTC) brands. This fully remote leadership role is responsible for driving large-scale growth across Meta, Google, and TikTok advertising while leading paid media analysts and creative strategists to maximize client performance and profitability.

The ideal candidate has extensive experience scaling large Meta advertising accounts, deep expertise in paid media strategy, and the leadership skills to guide teams, advise executive-level clients, and deliver sustainable business growth through data-driven decision-making.

Responsibilities

Growth Strategy & Paid Media Leadership

• Develop and own paid media growth strategies across a portfolio of DTC clients
• Scale Meta advertising campaigns efficiently based on performance data
• Lead full-funnel paid media strategies across:
  • Meta
  • Google
  • TikTok
• Balance growth objectives with profitability and return on investment
• Identify opportunities for sustainable account expansion and long-term growth

Campaign Performance & Optimization

• Diagnose performance challenges across:
  • Creative assets
  • Audience targeting
  • Offers
  • Landing pages
  • Checkout experience
• Optimize campaign architecture for efficient scaling
• Monitor campaign performance and make data-driven optimization decisions
• Protect profit margins while maximizing advertising performance

Creative Strategy Leadership

• Partner with Creative Strategists to develop high-performing advertising concepts
• Guide creative direction based on platform performance and audience insights
• Identify winning creative strategies before performance data fully develops
• Ensure creative output supports scalable paid media growth

Client Relationship Management

• Serve as the senior strategic advisor for high-growth DTC clients
• Present growth strategies and performance recommendations to founders and executive stakeholders
• Build long-term client trust through transparent, data-driven communication
• Manage challenging client conversations while maintaining strong partnerships

Team Leadership & Development

• Lead and mentor Paid Media Analysts and Creative Strategists
• Develop junior team members into independent, high-performing professionals
• Foster accountability, collaboration, and continuous improvement
• Support the overall growth and performance of the paid media team

Requirements

Experience

• 6–10 years of experience in paid digital advertising
• Extensive experience managing large Meta advertising budgets for DTC e-commerce brands
• Proven success scaling Meta advertising campaigns beyond $100,000 per day
• Experience leading paid media strategy across multiple high-growth client accounts
• Experience managing and developing high-performing marketing teams

Skills & Competencies

• Expert knowledge of Meta advertising and campaign scaling
• Strong understanding of:
  • Creative fatigue
  • Cost control strategies
  • Audience saturation
  • CPM optimization
  • Campaign architecture
• Expertise in full-funnel paid media strategy
• Strong analytical and strategic thinking skills
• Excellent decision-making under pressure
• Exceptional leadership and coaching abilities
• Outstanding written and verbal communication skills
• Ability to build executive-level client relationships
• High accountability and ownership mindset

Technical Skills

• Advanced expertise with:
  • Meta Ads Manager
  • Google Ads
  • TikTok Ads
• Strong understanding of paid media analytics and performance measurement
• Experience evaluating campaign performance across multiple digital advertising platforms

Candidate Profile

You SHOULD Apply If

• You have successfully scaled Meta advertising campaigns beyond $100,000/day
• You enjoy leading growth strategies for high-growth DTC brands
• You combine strong analytical thinking with decisive execution
• You are comfortable leading both client relationships and internal marketing teams
• You excel at balancing aggressive growth with profitability
• You understand how creative strategy drives paid media performance
• You enjoy mentoring and developing high-performing marketing professionals
• You thrive in fast-paced, results-oriented environments

You Should NOT Apply If

• You have limited experience managing large paid media budgets
• You lack significant Meta advertising expertise
• You are uncomfortable making strategic decisions with incomplete data
• You prefer execution-focused roles over leadership responsibilities
• You struggle to communicate difficult performance insights to clients
• You have limited experience managing teams or client portfolios

Other Information

Additional Benefits / Highlights

• Fully remote leadership position
• $150,000–$300,000 USD total annual compensation
• Compensation includes base salary, performance bonus, and equity
• Opportunity to lead growth strategy for 200+ high-growth DTC brands
• Work with a company managing over $500 million in annual media spend
• Lead teams of paid media analysts and creative strategists
• Influence the strategic direction of one of the fastest-growing performance marketing firms
• High level of autonomy, ownership, and executive-level impact
• Opportunity to shape scalable growth strategies using proprietary technology and AI-powered marketing systems