Influencers Manager

Company

Freemius

Salary / Compensation

• Salary Not specified

Overview / Job Description

Freemius is a remote-first technology company that provides a complete “business in a box” solution for software creators. The platform handles payment processing, subscription management, licensing, sales tax compliance, and analytics, allowing software makers to focus on building and growing their products.

This is an Influencers Manager role responsible for developing and scaling Freemius’ influencer marketing and community partnership initiatives. The successful candidate will build relationships with creators, influencers, and online communities to increase brand awareness, drive customer acquisition, and support business growth across the WordPress and micro-SaaS ecosystem.

The ideal candidate combines strategic marketing thinking with hands-on execution, possesses a strong understanding of the developer audience, and is passionate about leveraging influencer partnerships to drive measurable business outcomes.

Responsibilities

Influencer Marketing Strategy

• Develop and execute influencer marketing initiatives
• Build scalable creator and influencer partnership programs
• Identify opportunities to increase brand awareness and customer acquisition
• Create campaigns that align with business and marketing objectives
• Optimize influencer strategies based on performance data

Creator & Influencer Management

• Source and recruit creators, influencers, and paid partners
• Onboard and manage influencer relationships
• Coordinate content creation and campaign execution
• Maintain ongoing communication with creators and partners
• Ensure timely delivery of campaign assets and content

Community Partnerships

• Identify high-potential online communities and audiences
• Build strategic relationships with developer-focused communities
• Develop partnerships that increase awareness and conversions
• Engage with communities across relevant digital platforms
• Support long-term community growth initiatives

Social Media & Campaign Execution

• Manage influencer campaigns across:
  • LinkedIn
  • X (Twitter)
  • YouTube
• Coordinate campaign timelines and deliverables
• Support content distribution and promotion efforts
• Ensure campaign objectives and performance targets are met

Content Amplification & Repurposing

• Identify opportunities to repurpose influencer-generated content
• Extend campaign reach across multiple marketing channels
• Collaborate with marketing teams on content utilization strategies
• Maximize value from creator partnerships and campaign assets
• Support integrated marketing initiatives

Analytics & Performance Reporting

• Monitor influencer campaign performance
• Analyze engagement, awareness, and conversion metrics
• Measure return on investment (ROI)
• Identify optimization opportunities
• Provide performance insights and recommendations
• Scale successful campaigns and adjust underperforming initiatives

Industry Research & Trend Monitoring

• Stay current with influencer marketing trends
• Monitor emerging social media platforms and opportunities
• Track competitor and industry activities
• Identify innovative growth opportunities
• Evaluate new influencer marketing tools and technologies

Requirements

Experience

• Minimum 2 years of experience in Influencer Marketing
• Experience managing influencer and creator partnerships
• Experience working with B2B companies preferred
• Experience executing social media marketing campaigns
• Experience measuring campaign performance and ROI
• Experience managing multiple partnerships simultaneously

Preferred Experience

• Experience within SaaS, software, or technology industries
• Experience marketing to developers or technical audiences
• Experience working within the WordPress ecosystem
• Experience using influencer marketing platforms and tools
• Experience building community partnerships

Skills & Competencies

• Influencer Marketing Strategy
• Creator Relationship Management
• Social Media Marketing
• Community Building
• Partnership Development
• Campaign Management
• Content Marketing
• Stakeholder Communication
• Relationship Building
• Negotiation Skills
• Marketing Analytics
• Performance Optimization
• Project Management
• Strategic Thinking

Technical Skills

• Influencer Marketing Platforms
• Social Media Management
• Campaign Analytics & Reporting
• Marketing Performance Tracking
• Content Distribution
• Digital Marketing Tools
• ROI Analysis

Platform Expertise

• LinkedIn Marketing
• X (Twitter) Marketing
• YouTube Marketing
• Online Community Engagement

Candidate Profile

You SHOULD Apply If

• You are passionate about influencer and creator marketing
• You have experience building relationships with content creators
• You understand how to engage developer and software audiences
• You enjoy combining strategy with hands-on execution
• You can analyze campaign performance and optimize results
• You are comfortable working independently in a remote environment
• You enjoy identifying growth opportunities and testing new ideas
• You have strong communication and relationship-building skills

You Should NOT Apply If

• You prefer highly structured marketing roles with limited ownership
• You are uncomfortable managing external partnerships
• You struggle to balance multiple campaigns and relationships
• You dislike performance-driven marketing environments
• You have limited understanding of social media ecosystems
• You are uncomfortable working in fast-moving startup environments

Other Information

Additional Benefits / Highlights

• Fully remote-first work environment
• Flexible work schedule
• Competitive compensation package
• Stock options for key contributors
• Learning and development budget
• Paid vacation and time off
• Team retreats and company events
• Strong ownership culture
• Opportunity to shape influencer marketing strategy
• Exposure to the WordPress and SaaS ecosystem