Lead Generation and Marketing Associate

Company

20four7VA

Salary / Compensation

• Competitive rates (not specified)

Overview / Job Description

20four7VA is seeking a Lead Generation and Marketing Associate to support business development, marketing, and sales pipeline activities for international clients.

This role combines lead generation, email marketing, CRM management, outreach, market research, and data entry responsibilities. The successful candidate will play a key role in identifying business opportunities, nurturing prospects, maintaining accurate CRM records, and supporting marketing campaigns that drive client growth.

The ideal candidate is organized, detail-oriented, and comfortable working with marketing tools, CRM platforms, prospect databases, and communication channels while managing multiple tasks independently.

Responsibilities

Lead Generation & Prospecting

• Identify and qualify potential leads through online research, databases, and industry platforms
• Research target markets and potential business opportunities
• Develop strategies to expand prospect databases and increase lead generation efforts
• Build and maintain high-quality prospect lists

Email Marketing Campaigns

• Plan, create, and execute email marketing campaigns
• Develop outreach initiatives to engage prospects and clients
• Monitor campaign performance and engagement metrics
• Recommend and implement improvements to increase conversion rates

CRM & Lead Management

• Maintain and update CRM records with accurate lead and customer information
• Track lead movement throughout the sales pipeline
• Ensure timely follow-ups and lead nurturing activities
• Maintain data accuracy across all systems

Outreach & Relationship Building

• Conduct personalized outreach through email, phone, and social media platforms
• Follow up with prospects and maintain ongoing communication
• Support relationship-building efforts with potential and existing clients
• Assist in nurturing leads through the sales process

Research & Market Analysis

• Conduct market and competitor research
• Identify industry trends and emerging opportunities
• Gather insights to support marketing and sales strategies
• Prepare reports and recommendations based on research findings

Data Entry & Database Management

• Input, update, and maintain information in CRM systems and databases
• Manage spreadsheets and reporting tools
• Organize and categorize data for efficient access and reporting
• Ensure data integrity and consistency across platforms

Requirements

Experience

• Proven experience in lead generation, email marketing, sales support, or related marketing functions
• Experience working with CRM systems and marketing automation platforms
• Entry to Junior-level experience preferred

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)

Skills & Competencies

• Strong written and verbal communication skills
• Excellent organizational and time-management abilities
• Strong attention to detail
• Analytical mindset with problem-solving capabilities
• Ability to manage multiple projects and deadlines
• Relationship-building and customer engagement skills
• Ability to work independently in a remote environment

Technical Skills

CRM & Lead Management

• HubSpot
• Salesforce
• Pipedrive
• Similar CRM platforms

Email Marketing

• Mailchimp
• ActiveCampaign
• Klaviyo
• Similar marketing automation tools

Data Management & Reporting

• Google Sheets
• Microsoft Excel

Communication Tools

• Gmail
• Slack
• Zoom

Research & Prospecting

• LinkedIn
• Online databases
• Company research and prospecting tools

Candidate Profile

You SHOULD Apply If

• You enjoy researching prospects and identifying business opportunities
• You have experience with lead generation, email marketing, or CRM management
• You are highly organized and detail-oriented
• You enjoy working with data, spreadsheets, and reporting tools
• You have strong written communication and outreach skills
• You are proactive and comfortable working independently

You Should NOT Apply If

• You dislike repetitive prospecting, data entry, or CRM-related tasks
• You struggle with organization and follow-up management
• You are uncomfortable learning and using marketing technology platforms
• You have limited written communication skills
• You prefer highly creative roles over analytical and process-driven work
• You are unable to manage multiple responsibilities simultaneously

Other Information

Work Schedule

• Contracted Hours: 15 hours per week
• Working Days: Monday through Thursday
• Working Hours: Flexible within EST business hours
• Fully remote independent contractor role

Additional Benefits / Highlights

• Fully remote opportunity
• Weekly payments
• Exposure to lead generation, sales support, and marketing operations
• Opportunity to develop CRM, email marketing, and prospecting expertise
• Flexible work schedule
• Free training and upskilling opportunities
• Ongoing support and guidance
• Access to a global contractor community
• Opportunity to contribute directly to business growth and revenue generation