Lead Generation Specialist

Company

Scale Army

Salary / Compensation

• Salary/compensation not specified

Overview / Job Description

Scale Army is a staffing agency that connects international talent with U.S.-based companies across industries and functions. The company is hiring an internal Lead Generation Specialist to convert inbound leads into high-value sales opportunities and support continued business growth.

The role combines inbound lead management, outbound prospecting, email marketing, sales automation, CRM management, and pipeline development. The successful candidate will work closely with Business Development Representatives (BDRs) and Account Executives (AEs) to maintain a healthy sales pipeline, increase booked meetings, and contribute to revenue growth.

The position also offers a defined career progression path, with potential advancement into Account Executive, Sales Operations, or Management within 3–5 years.

Responsibilities

Inbound Lead Management

• Quickly engage with inbound leads
• Qualify inbound prospects
• Schedule qualified calls with the sales team
• Develop strategies to increase meetings booked
• Maintain a consistent sales pipeline
• Improve inbound lead conversion

Lead Generation & Prospecting

• Own inbound and outbound lead-generation activities
• Expand the company’s sales pipeline
• Prospect for new potential clients
• Use LinkedIn and sales tools for lead research and outreach
• Identify high-potential prospects

Email Sequences & Automation

• Develop targeted email sequences
• Test and optimise email campaigns
• Create personalised and persuasive sales emails
• Nurture inbound leads through email
• Use Instantly or similar tools to automate outreach
• Optimise email touchpoints to increase engagement and meetings

Outbound Outreach

• Conduct outbound prospecting through LinkedIn
• Execute cold email campaigns
• Perform direct prospecting activities
• Continuously identify and add new prospects to the sales pipeline

Communication & Follow-Up

• Proactively follow up with leads
• Keep prospects engaged throughout the sales process
• Handle no-show leads professionally
• Address prospect concerns
• Reschedule missed sales calls when appropriate
• Maintain consistent communication with prospects

CRM & Performance Management

• Maintain accurate lead records in HubSpot
• Keep CRM information up to date
• Track sales activity and performance metrics
• Report results through HubSpot and Google Sheets
• Maintain visibility and transparency across lead-generation activities
• Monitor metrics and identify opportunities for improvement

Vendor & Process Management

• Work with external vendors when required
• Monitor vendor-related activities and performance
• Continuously improve measurable sales and lead-generation metrics

Requirements

Experience

• Minimum 2 years of B2B sales development or lead-generation experience
• B2B sales experience
• Lead-generation experience
• Outbound prospecting experience is an advantage
• Experience with email sequences and sales automation
• Experience using CRM and online sales tools
• Experience incorporating AI into sales activities

Skills & Competencies

• Fluent English
• Excellent written and verbal communication
• Strong B2B prospecting skills
• Email automation proficiency
• CRM management
• Strong organisational skills
• Excellent attention to detail
• Strong scheduling and follow-up abilities
• Tech-savvy and comfortable learning new tools
• Ability to incorporate AI into daily sales workflows
• Fast learner
• Target-driven and motivated
• Ability to perform in high-pressure, fast-paced environments
• Strong pipeline management skills
• Vendor-management skills
• Data-driven approach to performance improvement

Tools & Platforms

• HubSpot
• Instantly
• Apollo
• LinkedIn
• Google Sheets
• AI-powered sales and automation tools

Candidate Profile

You SHOULD Apply If

• You have at least 2 years of B2B sales development or lead-generation experience
• You are comfortable with both inbound and outbound prospecting
• You enjoy cold outreach and building sales pipelines
• You can write persuasive and personalised sales emails
• You are comfortable using LinkedIn and sales prospecting tools
• You understand email automation and sales sequences
• You are highly organised and detail-oriented
• You are comfortable working with CRM systems
• You actively use or are willing to master AI tools for sales
• You are motivated by targets and measurable results
• You learn new tools and systems quickly
• You can work independently during U.S. business hours
• You are interested in progressing into a broader sales or management career

You Should NOT Apply If

• You lack B2B sales or lead-generation experience
• You are uncomfortable with outbound prospecting
• You dislike cold email or LinkedIn outreach
• You struggle with consistent follow-ups
• You are not comfortable using CRM and sales automation tools
• You are resistant to learning new technology or AI tools
• You struggle to work in a fast-paced, target-driven environment
• You have difficulty managing detailed records and schedules
• You cannot work during U.S. business hours

Other Information

Additional Benefits / Highlights

• Fully remote
• Work from anywhere in LATAM, Africa, or Eastern Europe
• Reliable internet connection required
• Internet connection will be tested
• Working hours: 9:00 AM–6:00 PM EST
• Opportunity to work directly with U.S.-based clients
• Potential career progression within 3–5 years
• Potential advancement to:
  • Account Executive
  • Sales Operations
  • Management
• Opportunity to develop expertise in sales automation and AI-powered outreach
• Opportunity to work closely with BDR and AE teams

Application Process

1. Complete the application form
2. Record a video showcasing your skills