LinkedIn / Authority / Speaking Lead – Founder Brand, Thought Leadership

Company

ScaleSource

Salary / Compensation

• Base Salary: $1,500 USD/month
• Performance Bonus: Up to $9,000 USD per year
• Commission: Additional commission structure (discussed during the final stages of the hiring process)
• Full-time employment

Overview / Job Description

ScaleSource is hiring a LinkedIn / Authority / Speaking Lead to build the personal brand, authority, and speaking pipeline of entrepreneur, investor, podcast host, and EOS Implementer Calvin Smith. This fully remote role is focused on transforming Calvin’s expertise, business experience, and entrepreneurial insights into meaningful relationships, speaking engagements, podcast opportunities, and business growth through LinkedIn and strategic content marketing.

This is not a traditional social media management role. The successful candidate will own LinkedIn growth, thought leadership, founder ghostwriting, speaking opportunity outreach, relationship-building, content repurposing, and performance tracking. The ideal candidate combines excellent writing skills, LinkedIn expertise, AI-assisted content creation, outreach experience, and a strong understanding of founder-led brands.

Responsibilities

LinkedIn Growth & Personal Brand Development

• Develop and execute a LinkedIn content strategy that aligns with Calvin Smith’s voice and expertise.
• Create engaging founder-led content that drives authority, audience growth, and business opportunities.
• Publish consistent LinkedIn content and optimize posting cadence.
• Improve profile visibility, engagement, follower growth, and overall authority.
• Monitor performance metrics and continuously refine content strategy based on results.

Thought Leadership & Content Creation

• Transform podcasts, EOS sessions, founder conversations, business lessons, and entrepreneurial experiences into compelling LinkedIn posts.
• Repurpose long-form content into newsletters, speaking topics, articles, outlines, and social media assets.
• Ensure all content reflects Calvin’s authentic voice and entrepreneurial perspective.
• Develop strong hooks, storytelling techniques, and educational content that resonates with founders and business leaders.

Speaking & Opportunity Pipeline

• Build and manage pipelines for:
  • Speaking engagements
  • Podcasts
  • Panel discussions
  • Workshops
  • University events
  • Accelerator programs
  • Franchise conferences
  • Investor events
  • International speaking opportunities
• Research qualified opportunities and maintain organized outreach systems.
• Write personalized outreach messages and manage consistent follow-up.
• Coordinate scheduling and relationship management throughout the booking process.

Relationship Building & Outreach

• Build meaningful relationships with founders, investors, entrepreneurs, event organizers, podcast hosts, accelerator leaders, and franchise communities.
• Send thoughtful connection requests and personalized LinkedIn messages.
• Engage strategically through comments and conversations to expand influence.
• Maintain ongoing relationship pipelines and referral opportunities.

Performance Tracking & Reporting

• Track and report key performance indicators including:
  • LinkedIn follower growth
  • Post impressions
  • Profile views
  • Engagement rates
  • Connection requests
  • Qualified conversations
  • Speaking opportunities
  • Outreach activity
  • Events booked
  • Top-performing content
• Create weekly scorecards and recommend optimization strategies based on performance data.

AI & Content Systems

• Utilize AI tools to accelerate research, content creation, outreach, and workflow efficiency.
• Build repeatable content systems using AI-assisted writing while maintaining authentic voice and quality.
• Improve workflows through automation and process optimization.

Cross-Functional Collaboration

• Work closely with Calvin Smith, podcast teams, editors, sales teams, and internal leadership.
• Provide Loom or video updates on project progress.
• Contribute ideas for improving authority-building systems and content strategy.

Requirements

Experience

• At least 12 months managing LinkedIn content for founders, executives, consultants, coaches, agencies, or business leaders.
• Meet at least two of the following:
  • Managed LinkedIn content for a founder or executive.
  • Helped grow a LinkedIn profile by 10,000+ followers.
  • Written or managed 100+ LinkedIn posts.
  • Created measurable business outcomes through LinkedIn content.
• Meet at least one of the following:
  • Booked at least 3 speaking, podcast, webinar, panel, or workshop opportunities.
  • Built outreach lists of 100+ qualified opportunities.
  • Managed speaking or podcast outreach.
  • Worked directly with event organizers, podcast hosts, accelerators, or business communities.

Skills & Competencies

• Exceptional English writing and editing skills.
• Ability to capture another person’s authentic voice.
• Strong storytelling and copywriting abilities.
• Strategic LinkedIn growth expertise.
• Excellent relationship-building and networking skills.
• Strong organizational and project management skills.
• Analytical mindset with experience tracking content performance.
• Self-motivated with strong ownership and accountability.
• Ability to thrive in a fast-paced entrepreneurial environment.
• Comfortable giving constructive feedback and working independently.

Technical Skills

• LinkedIn and LinkedIn Sales Navigator.
• AI tools including ChatGPT, Claude, or similar platforms.
• Google Docs, Google Sheets, Canva.
• Social media scheduling platforms such as Metricool, Buffer, Taplio, Shield, or Hypefury.
• CRM and project management tools including HubSpot, Zoho, Pipedrive, Notion, ClickUp, Airtable, or similar.
• Podcast directories, event research platforms, and outreach tools.
• Loom or similar video communication software.

Preferred Qualifications

• Experience with founder-led personal brands.
• Experience in EOS, coaching, consulting, advisory services, or professional services.
• Experience with franchise, investor, accelerator, or entrepreneurial communities.
• Experience booking speaking engagements and podcast appearances.
• Newsletter writing and founder ghostwriting experience.
• Experience growing online communities such as Skool.
• Experience building AI-assisted content systems.
• Experience collaborating with remote teams.

Candidate Profile

You SHOULD Apply If

• You have proven experience growing LinkedIn audiences for founders or executives.
• You enjoy turning complex ideas into engaging thought leadership content.
• You can confidently ghostwrite while preserving a founder’s authentic voice.
• You enjoy building relationships that lead to speaking engagements and business opportunities.
• You are highly analytical and enjoy measuring content performance.
• You proactively build systems and improve workflows.
• You are comfortable using AI to improve productivity without sacrificing authenticity.
• You thrive in entrepreneurial environments with ambitious goals and measurable outcomes.
• You enjoy balancing creativity with strategic execution.

You Should NOT Apply If

• You only have experience scheduling social media posts.
• You write generic or corporate-style LinkedIn content.
• You dislike outreach, networking, or relationship building.
• You avoid performance metrics and accountability.
• You require constant supervision or detailed instructions.
• You struggle to write in someone else’s voice.
• You are uncomfortable using AI tools to support content creation.
• You prefer slow-paced, low-pressure corporate environments.
• You are unwilling to be measured against ambitious growth objectives.

Other Information

Work Schedule

• Full-time
• Must maintain overlap with U.S. business hours

Work Style

• Fully remote
• Open to candidates worldwide

Additional Benefits / Highlights

• Performance bonus of up to $9,000 USD annually.
• Additional commission opportunities.
• High-autonomy role with significant ownership and decision-making authority.
• Access to modern AI, CRM, content creation, and outreach tools.
• Opportunity to build the authority platform of a successful entrepreneur, investor, and EOS Implementer.
• Flexible remote work environment with outcome-focused leadership.
• Opportunity to contribute directly to speaking engagements, podcast growth, strategic partnerships, and business development.
• Video application may be required during the recruitment process.
• All applicants receive a response within 24 business hours.