Marketing Manager (AI-First | Growth, Web & SEO)

Company

WOW Remote Teams

Salary / Compensation

• Not specified

Overview / Job Description

WOW Remote Teams is seeking a full-time, remote Marketing Manager to lead and scale the entire marketing and demand generation function for an established company in the beauty manufacturing industry. The organization has supported product innovation and brand growth for decades and is actively modernizing its operations through technology and AI-driven initiatives.

This is a highly strategic and hands-on role designed for a growth-focused marketer who enjoys building systems, processes, and scalable marketing programs from the ground up. The Marketing Manager will own the company’s digital growth strategy, overseeing SEO, website management, content development, lead generation, email marketing, CRM optimization, automation, analytics, and performance reporting. AI is a core component of this position and is expected to be integrated into daily workflows, campaign execution, and growth initiatives.

Responsibilities

SEO & Organic Growth

• Develop and execute comprehensive SEO strategies to improve search rankings, organic traffic, and lead generation
• Monitor and implement on-page SEO, technical SEO, and website optimization best practices
• Conduct keyword research and develop content strategies that support business growth
• Track search visibility and continuously identify opportunities for organic growth

Website Management & Content Development

• Manage and optimize website content, including landing pages, product pages, and Shopify content
• Create, refine, and optimize AI-assisted content that supports traffic growth and conversion objectives
• Collaborate with external website developers and oversee content implementation projects
• Build and maintain conversion-focused landing pages and lead capture funnels

Demand Generation & Campaign Management

• Develop and implement lead generation initiatives targeting decision-makers and buyers
• Plan, launch, and optimize B2B email marketing campaigns
• Manage and test paid advertising campaigns across Google, LinkedIn, Meta, and other relevant platforms
• Drive inbound marketing initiatives that contribute to pipeline growth and business development

CRM & Marketing Automation

• Build and maintain CRM workflows, audience segmentation, and lead nurturing programs
• Develop automation sequences that improve marketing efficiency and lead conversion
• Optimize customer journeys through data-driven marketing automation strategies
• Manage platforms such as HubSpot, Klaviyo, Mailchimp, or similar marketing tools

AI-Driven Marketing Operations

• Utilize AI tools daily for research, content creation, campaign development, reporting, and workflow automation
• Identify and implement emerging AI technologies that improve marketing performance and scalability
• Develop AI-assisted processes that enhance productivity and operational efficiency
• Drive innovation through the adoption of modern marketing technologies

Analytics, Reporting & Strategy

• Track, analyze, and report on key marketing performance metrics
• Measure website traffic, SEO performance, lead generation, and pipeline contribution
• Maintain the marketing content calendar and manage project timelines
• Provide clear creative briefs and direction to designers and collaborators
• Present performance insights, growth opportunities, and strategic recommendations to leadership
• Take ownership of the company’s overall digital growth initiatives and marketing results

Requirements

Experience

• Minimum of 4 years of experience in growth marketing, digital marketing, B2B marketing, DTC marketing, or a related field
• Proven experience managing SEO strategies and website content
• Strong hands-on experience using AI tools as part of daily marketing execution
• Experience with CRM platforms and marketing automation systems
• Experience managing Shopify website content
• Experience measuring, analyzing, and reporting marketing performance
• Experience building and optimizing lead generation and conversion funnels

Skills & Competencies

• Advanced English communication skills, both written and verbal
• Strong understanding of SEO, keyword research, content strategy, and technical SEO principles
• Ability to execute both strategic planning and hands-on implementation
• Strong analytical, reporting, and problem-solving abilities
• Experience with marketing automation and workflow optimization
• Ability to work independently and drive projects from concept through execution
• Strong project management and organizational skills
• Ability to thrive in a fast-paced, growth-oriented environment
• Availability to overlap at least five hours daily with Eastern Time

Candidate Profile

You SHOULD Apply If

• You enjoy building marketing systems and processes from the ground up
• You have a proven track record of improving SEO performance and generating inbound leads
• You are highly proficient in using AI tools to accelerate marketing execution
• You enjoy balancing strategic thinking with hands-on execution
• You are data-driven and comfortable making decisions based on performance metrics
• You can work independently while managing multiple initiatives simultaneously
• You are passionate about growth marketing, automation, and emerging technologies

You Should NOT Apply If

• You prefer highly structured environments with narrowly defined responsibilities
• You have limited experience with SEO, lead generation, or digital growth initiatives
• You are uncomfortable using AI tools as a core part of your daily workflow
• You struggle to manage projects independently from planning through execution
• You are not comfortable analyzing performance data and optimizing campaigns based on results
• You require extensive supervision to maintain productivity

Other Information

Additional Benefits / Highlights

• Full-time remote position
• 100% work-from-home opportunity
• Significant ownership and influence over company-wide marketing initiatives
• Opportunity to lead and scale an AI-first marketing function
• Exposure to modern growth marketing, automation, and AI technologies
• Direct impact on lead generation, brand growth, and revenue performance
• Work with an established company undergoing digital transformation
• LATAM candidates strongly preferred
• Opportunity to build scalable systems and processes from the ground up