Marketing Support Specialist – WordPress, SEO & PPC

Company
Virtustant

Salary / Compensation

• Salary not specified

Overview / Job Description
Virtustant is hiring a Marketing Support Specialist to support website development and digital marketing initiatives for a client in the e-learning industry. The role focuses on improving digital visibility, driving qualified traffic, and supporting performance-based marketing campaigns across SEO, PPC, and web platforms.

This position is ideal for a digitally skilled marketing professional with experience in WordPress, SEO, and paid advertising. The role involves close collaboration with an internal marketing team to execute campaigns, optimize performance, and contribute to data-driven marketing strategies, including AI-driven and geographic targeting initiatives.

The ideal candidate is both technically capable and analytically strong, with the ability to support multi-channel marketing efforts and continuously improve campaign outcomes.

Responsibilities:

Website & WordPress Support

• Provide marketing support for website development and optimization projects
• Manage and update WordPress websites
• Assist in improving site structure, usability, and performance
• Support implementation of content and landing page updates

SEO Strategy & Execution

• Implement SEO best practices to improve organic search rankings
• Optimize website content for search visibility and qualified traffic
• Support keyword research and on-page SEO improvements
• Monitor SEO performance and recommend improvements

PPC Campaign Management

• Manage and optimize PPC campaigns across platforms such as Google Ads and Facebook Ads
• Monitor campaign performance and optimize for ROI and conversions
• Support ad creation, targeting, and budget allocation
• Analyze paid media data to improve campaign effectiveness

Digital Marketing Support & Collaboration

• Collaborate with internal marketing teams on campaign execution
• Support content strategy across digital channels
• Assist with geographic targeting and AI-driven marketing initiatives
• Provide insights based on campaign performance metrics
• Contribute to continuous improvement of digital marketing efforts

Requirements:

Experience

• Experience managing WordPress websites
• Proven experience in SEO implementation and optimization
• Experience running PPC campaigns (Google Ads, Facebook Ads, or similar)
• Background in digital marketing or marketing support roles
• Experience working in team-based marketing environments

Technical Skills

• Strong knowledge of SEO best practices and tools
• Experience with PPC platforms and campaign optimization
• Familiarity with WordPress CMS
• Understanding of analytics and marketing performance tracking
• Exposure to AI-driven marketing tools and geographic targeting (preferred)

Analytical & Communication Skills

• Strong analytical skills with ability to interpret marketing data
• Ability to make data-driven recommendations
• Excellent communication and collaboration skills
• Ability to work effectively within cross-functional teams
• Strong attention to detail and execution accuracy

Candidate Profile: You SHOULD Apply If

• You have experience in SEO, PPC, and WordPress management
• You enjoy optimizing digital marketing performance
• You are comfortable working across multiple marketing channels
• You are analytical and data-driven in your decision-making
• You work well in collaborative marketing teams
• You are interested in e-learning and digital growth environments

You Should NOT Apply If

• You lack experience in SEO or PPC campaign management
• You are unfamiliar with WordPress website management
• You prefer non-technical or non-performance marketing roles
• You struggle with data analysis or campaign optimization
• You are not comfortable working in a collaborative team environment
• You lack hands-on digital marketing experience

Other Information:

Role Details

• Position: Marketing Support Specialist – WordPress, SEO & PPC
• Work Type: Full-Time (assumed)
• Industry: E-learning
• Location: Remote (assumed based on listing format)

Additional Benefits / Highlights

• Remote work opportunity
• Exposure to multi-channel digital marketing campaigns
• Hands-on experience with SEO, PPC, and WordPress
• Collaborative marketing team environment
• Opportunity to work in the e-learning industry
• Data-driven and performance-focused role