Marketing Virtual Assistant

Company

20four7VA

Salary / Compensation

• Competitive rates

Overview / Job Description

20four7VA is seeking a bilingual Spanish-English Marketing Virtual Assistant to support the promotion and growth of a Spanish-language podcast and an addiction and recovery education brand.

The role focuses on social media management, podcast promotion, content creation, copywriting, marketing support, and public relations outreach for a Spanish-speaking audience. The ideal candidate should have native-level Spanish proficiency, fluent English communication skills, strong knowledge of social media trends, and the creativity to produce engaging hooks, captions, thumbnails, reels, short-form videos, and promotional campaigns.

The contractor will help expand audience reach, repurpose existing podcast and TEDx content across multiple platforms, identify media opportunities, and recommend AI tools and marketing strategies that improve efficiency and brand awareness.

Responsibilities

Podcast Promotion & Social Media Management

• Promote podcast episodes across YouTube, LinkedIn, Facebook Groups, Instagram, TikTok, and other relevant platforms
• Develop and schedule social media posts aligned with podcast releases
• Implement organic marketing strategies to increase audience reach
• Repurpose 30 existing podcast episodes into reels, short-form videos, graphics, quotes, and promotional campaigns
• Promote the client’s TEDx Talk across multiple digital channels
• Manage content calendars and publishing schedules

Content Creation & Copywriting

• Write compelling captions, hooks, and short-form content in native Spanish
• Develop creative concepts for reels, thumbnails, and social media posts
• Adapt messaging for Spanish-speaking audiences
• Create high-converting YouTube thumbnails
• Develop compelling YouTube video hooks
• Create engaging hooks and captions for Instagram Reels and TikTok
• Repurpose podcast and TEDx content into platform-specific formats

Marketing Support & Ideation

• Brainstorm creative strategies to grow the podcast
• Monitor current social media trends
• Optimise content for visibility and engagement
• Support the launch and growth of the addiction recovery education platform
• Identify opportunities to increase brand awareness among English- and Spanish-speaking audiences
• Recommend AI tools and automation strategies to improve marketing efficiency

Public Relations & Outreach

• Research Spanish-language podcasts, television shows, radio programs, newspapers, and online publications
• Identify potential guest appearance and media opportunities
• Assist with outreach and interview scheduling
• Coordinate promotional partnerships and collaborations within recovery and mental health communities
• Track media outreach activities
• Follow up with prospective media and partnership contacts

Requirements

Experience

• 1–3+ years of social media management or digital marketing experience
• Native-level Spanish proficiency — required
• Fluent English communication skills
• Experience with YouTube, Instagram, Facebook, LinkedIn, TikTok, and short-form video marketing
• Experience writing marketing copy, particularly hooks and captions
• Experience promoting podcasts or long-form content is highly preferred
• Experience creating YouTube thumbnails and optimising YouTube content is highly preferred
• Public relations, podcast guest outreach, or media outreach experience is advantageous
• Experience working consistently within scheduled hours

Skills & Competencies

• Strong social media management skills
• Excellent Spanish copywriting ability
• Strong English communication skills
• Creative content ideation
• Knowledge of social media trends
• Short-form video marketing
• YouTube content optimisation
• Strong visual content and thumbnail skills
• Ability to independently generate marketing ideas
• Strong organisation and reliability
• Ability to maintain an authentic brand voice when using AI
• Knowledge of AI-assisted content creation
• Strong outreach and relationship-building skills

Industry Experience

• Addiction recovery
• Alcoholism
• Gambling addiction
• Anxiety
• Mental health
• Wellness

Experience in these industries is highly preferred.

Required Tools & Platforms

Social Media

• YouTube
• LinkedIn
• Facebook
• Facebook Groups
• Instagram
• TikTok

Content Creation

• Canva
• CapCut
• Opus Clip

AI Tools

• Claude
• ChatGPT preferred

Communication

• Email
• Messaging platforms

Candidate Profile

You SHOULD Apply If

• You are a native or near-native Spanish speaker with fluent English
• You have experience managing social media or digital marketing campaigns
• You understand how to create content for YouTube, Instagram, TikTok, Facebook, and LinkedIn
• You can independently generate creative content ideas
• You are comfortable creating hooks, captions, reels, thumbnails, and short-form videos
• You understand how to repurpose long-form content into engaging social media content
• You are interested in podcast marketing and audience growth
• You are comfortable using AI tools to improve marketing productivity
• You are organised, reliable, and able to work consistently within scheduled hours
• You have an interest or background in recovery, mental health, wellness, or related industries
• You are comfortable conducting media and podcast outreach

You Should NOT Apply If

• You do not have native-level or near-native Spanish proficiency
• You are not fluent enough in English to communicate with the client
• You lack social media or digital marketing experience
• You are uncomfortable creating written marketing content
• You cannot work the required Monday–Friday schedule
• You are unable to commit to 20 hours per week
• You are uncomfortable working as an independent contractor
• You lack the ability to work independently and consistently

Other Information

Additional Benefits / Highlights

• Fully remote / worldwide
• Part-time: 20 hours/week
• Monday–Friday schedule
• Working hours aligned with 10:00 AM–2:00 PM CST
• Flexible morning schedule subject to mutual agreement
• Independent Contractor opportunity
• Competitive rates
• Weekly payments
• Free training and upskilling
• Ongoing support and guidance
• Access to a supportive contractor community
• Multiple open opportunities available
• Nearshore candidates preferred for bilingual alignment
• No gender preference
• One VA position available
• Reporting contact to be determined