Paid Media Manager (Google and Meta Ads)

Company
Cork-Based Digital Agency

Salary / Compensation

• USD $1,400–$1,600/month

Overview / Job Description

The client is a Cork-based digital agency working with Irish SMEs across service-based industries, B2B, professional services, retail, and eCommerce. The agency focuses on practical, measurable business growth rather than vanity metrics.

The Paid Media Manager will take ownership of performance-driven lead-generation campaigns across multiple client accounts, primarily using Google Ads and Meta Ads. The role requires an experienced marketer who can independently assess campaign performance, identify opportunities, develop strategy, and implement improvements without constant supervision.

The position is particularly focused on home services and B2B/professional-services clients, with additional involvement in SEO, AI-assisted marketing workflows, tracking, analytics, and broader campaign strategy.

Responsibilities:

Paid Media Campaign Management

• Manage multiple client advertising accounts across Google Ads and Meta Ads
• Plan and launch lead-generation campaigns
• Monitor campaign performance
• Optimize campaigns based on performance data
• Develop campaign strategies based on client objectives, budgets, audiences, and funnel performance
• Manage campaign structure and targeting
• Manage bidding strategies
• Conduct testing and optimization
• Identify high-impact opportunities for improving campaign performance

Strategy & Creative

• Develop advertising copy and campaign angles
• Recommend landing-page improvements
• Brief designers and creative teams on campaign requirements
• Use performance data to identify what is working and what needs improvement
• Recommend clear next steps based on campaign results
• Develop lead-generation strategies for home-services and B2B clients
• Apply SEO knowledge to landing pages and site structure
• Consider AI search visibility when developing marketing strategies

Analytics, Tracking & Attribution

• Ensure accurate tracking across Google Ads and Meta Ads
• Manage and monitor GA4 tracking
• Monitor conversion performance
• Evaluate attribution
• Analyze funnel quality
• Support campaign reporting and dashboards
• Identify funnel drop-offs and inefficiencies
• Improve lead quality and conversion rates
• Use data to guide campaign decisions

SEO & Digital Marketing

• Apply SEO knowledge where relevant
• Review landing-page structure
• Consider site structure and organic search performance
• Monitor developments in AI search
• Integrate SEO considerations into paid-media strategy

AI Tools & Workflow Optimization

• Use AI tools such as Claude and ChatGPT for marketing workflows
• Apply AI to research
• Use AI for campaign planning
• Use AI to support campaign analysis
• Improve productivity and execution efficiency through practical AI applications

Account Management & Communication

• Provide clear performance updates
• Present recommendations and next steps
• Manage priorities across multiple client accounts
• Work independently without heavy supervision
• Communicate professionally with internal teams
• Communicate directly with clients when required
• Maintain accountability for campaign performance and deliverables

Requirements:

Experience

• 5–8+ years of digital marketing experience
• Strong hands-on Google Ads experience
• Strong hands-on Meta Ads experience
• Proven lead-generation campaign experience
• Experience managing multiple client accounts
• Experience working with service-based businesses
• Home-services experience preferred
• B2B experience preferred
• Experience working independently in a remote environment

Paid Media Skills

• Google Ads
• Meta Ads
• Lead-generation campaigns
• Paid media strategy
• Campaign structure
• Audience targeting
• Bidding
• Campaign testing
• Campaign optimization
• Funnel optimization
• Conversion-rate improvement

Analytics & Tracking

• Google Analytics 4 (GA4)
• Google Search Console
• Conversion tracking
• Attribution
• Campaign analytics
• Performance reporting
• Dashboards
• Funnel analysis

CRM & Marketing Technology

• HubSpot
• GoHighLevel
• Similar CRM platforms
• Google Ads tracking
• Meta Ads tracking
• AI marketing tools

SEO & AI Marketing

• Landing-page optimization
• Site structure
• SEO fundamentals
• AI search visibility
• AI-assisted marketing workflows

Skills & Competencies

• Strategic thinking
• Strong analytical ability
• Commercial awareness
• Data-driven decision-making
• Proactive approach
• Strong accountability
• Excellent written English
• Excellent spoken English
• Strong communication
• Ability to work independently
• Ability to manage multiple priorities
• Strong campaign execution skills

Nice-to-Have Skills

• LinkedIn Ads
• TikTok Ads
• Digital agency experience
• UK client experience
• US client experience
• Western-market client experience
• Landing-page conversion optimization
• Dashboard and analytics experience
• Attribution tools
• AI marketing workflow experience

Candidate Profile: You SHOULD Apply If

• You have 5–8+ years of digital marketing experience
• You are highly experienced with Google Ads
• You are highly experienced with Meta Ads
• You have strong lead-generation experience
• You understand how to generate qualified leads rather than simply clicks or impressions
• You have worked with service-based businesses
• You have experience with home-services or B2B clients
• You can independently audit advertising accounts
• You can identify high-impact optimization opportunities
• You can develop and implement campaign strategies
• You are comfortable managing multiple accounts simultaneously
• You understand tracking, attribution, and conversion optimization
• You are proficient with GA4 and Google Search Console
• You have experience with CRM systems such as HubSpot or GoHighLevel
• You understand SEO and landing-page optimization
• You use AI tools such as Claude or ChatGPT productively
• You are strategic while remaining hands-on
• You are commercially aware and accountable for results
• You communicate clearly in English
• You can work UK business hours

You Should NOT Apply If

• You have limited experience with Google Ads or Meta Ads
• Your experience is primarily focused on eCommerce or brand awareness rather than lead generation
• You are unable to independently manage advertising accounts
• You require heavy supervision
• You are uncomfortable analyzing campaign data
• You lack knowledge of tracking and attribution
• You do not understand conversion optimization
• You are uncomfortable managing multiple client accounts
• You are not confident communicating with clients or internal teams
• You do not have strong English communication skills
• You are unfamiliar with GA4 and conversion tracking
• You view AI only as a trend rather than a practical productivity tool
• You are not available during UK business hours

Other Information:

Client & Industry Focus

• Irish SMEs
• Home services
  • Solar
  • Kitchens
  • Windows
  • Installations
• B2B businesses
• Professional services
  • Accountants
  • Solicitors
  • IT services
  • Consultants
• Retail
• eCommerce

Additional Benefits / Highlights

• Fully remote
• Full-time position
• Independent contractor arrangement
• $1,400–$1,600/month
• Higher rate possible based on experience
• UK business-hour alignment
• PH-based candidates preferred
• Immediate/ASAP start
• Multi-account agency environment
• High level of ownership and autonomy
• Performance-focused environment
• Opportunity to work with international/Western-market clients
• Strong emphasis on measurable business growth
• Opportunity to apply AI to real marketing workflows

Recruitment Process

1. Initial Interview
2. Client Interview
3. Practical Assessment, if required
4. Offer & Onboarding

Required Skills

• Google Ads
• Meta Ads
• Paid Media Campaign Management
• Lead Generation
• Paid Media Strategy
• Campaign Optimization
• GA4
• Google Search Console
• Conversion Tracking
• Attribution
• CRM Systems
• SEO
• Landing-Page Optimization
• AI-Assisted Marketing