Performance Marketing Specialist (Meta Ads Focus)

Company

Sagan Recruitment

Salary / Compensation

• Up to $3,500 USD per month

Overview / Job Description

Sagan is an exclusive membership community that connects top international talent with leading US-based businesses, providing access to high-quality remote opportunities.

The client is a growing portfolio of businesses focused on customer acquisition, lead generation, and revenue growth. Performance marketing and paid advertising play a central role in scaling operations across multiple brands.

This is a full-time, remote Performance Marketing Specialist role focused on Meta Ads (Facebook & Instagram). The successful candidate will take ownership of campaign strategy, execution, optimization, and scaling efforts. This role is ideal for a highly analytical marketer who thrives in a performance-driven environment and can leverage data to improve advertising efficiency, maximize return on ad spend, and drive sustainable growth.

Responsibilities

Meta Ads Campaign Management

• Own and manage Meta Ads campaigns across Facebook and Instagram
• Develop advertising strategies aligned with business growth objectives
• Build audience segmentation and targeting frameworks
• Launch, monitor, and optimize campaigns throughout their lifecycle
• Scale successful campaigns while maintaining profitability

Performance Optimization & Testing

• Conduct A/B testing across audiences, creatives, offers, and messaging
• Continuously optimize campaigns to improve ROAS and reduce CPA
• Identify opportunities for campaign growth and efficiency improvements
• Implement testing frameworks to validate marketing hypotheses
• Improve advertising performance through data-driven decision-making

Budget Management & Growth Strategy

• Manage advertising budgets across multiple campaigns
• Allocate spend based on campaign performance and growth opportunities
• Balance scaling initiatives with profitability objectives
• Recommend budget adjustments based on performance insights

Analytics & Reporting

• Monitor and analyze key performance metrics
• Track ROAS, CPA, CPL, CTR, conversion rates, and other KPIs
• Create performance reports and dashboards
• Present actionable recommendations to leadership
• Use data to identify trends and optimization opportunities

Creative & Cross-Functional Collaboration

• Collaborate with internal teams on ad copy and creative development
• Provide data-driven feedback to creative teams
• Support creative testing initiatives and campaign experimentation
• Help guide campaign direction based on performance insights

Tracking & Platform Management

• Ensure tracking accuracy and attribution integrity
• Maintain campaign measurement best practices
• Monitor platform updates and advertising trends
• Stay informed about new Meta advertising opportunities and features

Requirements

Experience

• Proven mid-to-senior level experience managing Meta Ads campaigns
• Strong background in performance marketing and paid acquisition
• Demonstrated success scaling campaigns while improving ROAS
• Experience with audience targeting and campaign structuring
• Experience managing advertising budgets and spend allocation
• Experience working across multiple brands, products, or business units
• Strong background in campaign testing and optimization

Skills & Competencies

• Strong analytical and data interpretation skills
• Ability to make strategic decisions based on performance data
• Excellent problem-solving abilities
• Strong attention to detail
• Ability to work independently with minimal supervision
• Excellent written and verbal English communication skills
• Strong organizational and project management skills
• Results-driven and growth-oriented mindset
• Ability to perform in fast-paced environments

Technical Skills

• Meta Ads Manager (Advanced)
• Facebook Advertising
• Instagram Advertising
• Audience Segmentation & Targeting
• Conversion Optimization
• Campaign Performance Analysis
• Budget Management
• Attribution & Tracking
• A/B Testing
• Google Sheets
• Microsoft Excel

Candidate Profile

You SHOULD Apply If

• You have advanced experience managing Meta Ads campaigns
• You enjoy analyzing performance data and uncovering growth opportunities
• You have a proven record of improving ROAS and campaign profitability
• You thrive in testing, experimentation, and optimization environments
• You are comfortable making data-driven decisions
• You enjoy taking ownership of marketing performance
• You are proactive, independent, and results-oriented
• You continuously seek opportunities to improve outcomes

You Should NOT Apply If

• You have limited hands-on Meta Ads experience
• You struggle with data analysis and performance reporting
• You are uncomfortable managing advertising budgets
• You prefer highly structured environments with constant supervision
• You lack experience optimizing campaigns based on performance metrics
• You are not comfortable working in fast-paced, performance-focused environments

Other Information

Additional Benefits / Highlights

• Fully remote position
• Competitive compensation of up to $3,500/month
• Opportunity to manage campaigns across multiple brands
• High level of ownership and autonomy
• Direct impact on customer acquisition and revenue growth
• Exposure to advanced performance marketing strategies
• Work with growth-focused businesses and leadership teams
• Opportunity to leverage AI tools for campaign optimization