PPC Specialist (Google Ad Grants)

Company

Confidential Mission-Driven Nonprofit Organization

Salary / Compensation

• $1.6K – $1.8K per month

Overview / Job Description

Our client is a mission-driven nonprofit organization focused on maximizing impact through digital marketing and outreach. The organization leverages the Google Ad Grant program as a key growth channel, utilizing up to $40,000 per month in advertising credits to drive awareness, engagement, and conversions aligned with its mission.

The PPC Specialist will be responsible for managing the organization’s Google Ad Grants account end-to-end, ensuring it remains compliant, active, and highly optimized. This role requires a strong balance of performance marketing expertise and strict policy adherence, with a focus on maximizing utilization of ad credits while maintaining long-term account health and sustainability.

Location

• Fully remote
• Working hours: 9 AM – 5 PM CT

Responsibilities

Compliance Management

• Maintain full compliance with Google Ad Grants policies, including CTR requirements, keyword quality standards, and conversion tracking rules
• Prevent violations such as low-quality keywords, non-compliant landing pages, or incorrect domain usage
• Continuously monitor account health to avoid suspension risks
• Ensure all campaigns meet ongoing Google program requirements

Active Account Management

• Log into the Google Ads account daily to monitor performance and compliance
• Perform regular optimizations at least every 7 days (ads, keywords, bids, and structure updates)
• Maintain consistent account activity aligned with Google Ad Grant expectations

Keyword Management

• Build and maintain high-quality, multi-word keyword lists aligned with the nonprofit’s mission
• Remove single-word, generic, or low-quality keywords
• Continuously refine keyword strategy based on performance data and search intent

Campaign Structure & Optimization

• Maintain proper campaign structure (minimum of two ad groups per campaign and two ads per ad group)
• Configure sitelink extensions and ad assets to improve performance and meet policy requirements
• Optimize campaigns for CTR, engagement, and conversion performance
• Ensure alignment between campaign structure and organizational goals

Conversion Tracking

• Set up and maintain conversion tracking for key actions (donations, sign-ups, volunteer inquiries)
• Ensure conversions are tracked accurately and consistently reported
• Maintain at least one active conversion action at all times
• Apply appropriate bidding strategies to optimize results

Website & Domain Compliance

• Coordinate with web teams to ensure website compliance (HTTPS, speed, functionality, no broken links)
• Ensure all ad traffic is directed to approved organization-owned domains
• Manage Google approval requirements for any additional domains
• Ensure landing pages comply with Ad Grant policies (including no AdSense violations)

Reporting & Performance Monitoring

• Deliver weekly performance reports covering CTR, conversions, spend utilization, and compliance status
• Provide clear insights and recommendations based on campaign performance
• Maintain transparent communication with leadership regarding account health and optimization efforts

Requirements

Experience

• Proven experience managing Google Ads campaigns (Google Ad Grants experience strongly preferred)
• Google Ads certification (Search or equivalent) required
• Experience with GA4 and conversion tracking setup
• Strong background in search campaign optimization and account management

Skills & Competencies

• Strong understanding of keyword research, search intent, and quality scores
• Ability to write clear, concise, mission-aligned ad copy
• High attention to detail with strong compliance awareness
• Analytical mindset with ability to interpret performance data
• Strong organizational skills and consistency in account management
• Ability to manage structured, policy-driven advertising environments
• Passion for mission-driven or nonprofit marketing work (preferred)

Performance Expectations

What Success Looks Like

• Google Ad Grants account remains fully compliant and free from suspensions
• Full utilization of the $40,000/month ad credit for mission-aligned impact
• Accurate and reliable conversion tracking across campaigns
• Continuous improvement in CTR, conversions, and campaign efficiency
• Leadership receives consistent, clear, and actionable performance reports
• Account structure remains optimized, organized, and policy-compliant

Candidate Profile: You SHOULD Apply If

• You have experience managing Google Ads or Google Ad Grants accounts
• You are highly detail-oriented and compliance-focused
• You enjoy structured, rules-based marketing environments
• You are analytical and performance-driven
• You are comfortable working with nonprofit or mission-driven organizations
• You are proactive and consistent in managing ongoing campaign activity
• You enjoy optimizing search campaigns for measurable impact

You Should NOT Apply If

• You are not experienced with Google Ads or PPC campaign management
• You struggle with compliance-heavy advertising environments
• You are not detail-oriented or prone to overlooking policy requirements
• You prefer creative-only marketing roles without technical structure
• You are uncomfortable managing ongoing optimization responsibilities
• You lack experience with tracking, reporting, or performance analysis

Other Information

Opportunity

• Opportunity to manage a high-impact $40,000/month Google Ad Grants account
• Directly contribute to a mission-driven nonprofit organization
• Play a key role in maximizing digital outreach and engagement
• Gain deep experience in compliance-heavy PPC environments
• Work on meaningful campaigns that drive real-world impact

Additional Benefits / Highlights

• Fully remote position
• Exposure to large-scale Google Ad Grants management
• Mission-driven and impact-focused work environment
• Strong emphasis on ownership and accountability
• Opportunity to grow expertise in nonprofit digital marketing

Application Process

To be considered for this role, candidates must complete the following steps:

• Fill in the application form
• Record and submit a video showcasing your skill sets