PR Specialist

Company

Coalition Technologies

Salary / Compensation

• $15–$35 per hour (starting base pay for candidates located in California, New York, Washington, and Colorado)

Overview / Job Description

Coalition Technologies is a fully remote digital marketing agency seeking a highly organized, creative, and relationship-driven Remote PR Specialist to develop and execute public relations, digital PR, media outreach, and influencer marketing campaigns for client brands. The company has supported remote professionals for over a decade and provides a collaborative, growth-focused work environment.

The PR Specialist will be responsible for creating press releases, developing media pitches, building relationships with journalists and influencers, managing outreach campaigns, identifying media opportunities, and supporting brand visibility across digital platforms. This role combines public relations, content marketing, influencer outreach, link building, and campaign analysis to strengthen client reputation and online authority.

Responsibilities

Public Relations & Media Outreach

• Develop and distribute press releases, media pitches, and creative storylines for client brands.
• Identify newsworthy trends and opportunities for customized media outreach.
• Respond to media inquiries and information requests when required.
• Build and maintain relationships with journalists, bloggers, writers, influencers, and media contacts.
• Represent client brands professionally across media and online channels when appropriate.

Digital PR & Outreach Campaigns

• Develop and execute customized PR, outreach, and digital marketing strategies.
• Build, organize, and maintain PR databases and outreach lists.
• Research and identify media, influencer, and link-building opportunities.
• Create compelling outreach messages and refine outreach strategies.
• Maintain active outreach conversations through consistent follow-up.

Content Marketing & Brand Visibility

• Review client websites to identify linkable assets and content opportunities.
• Support content promotion and link-building initiatives.
• Engage with online communities and social media platforms to strengthen brand presence.
• Maintain and expand Coalition Technologies’ network of content creators and outreach partners.
• Help improve client brand reputation, visibility, and authority across digital channels.

Research & Campaign Performance

• Analyze client industries, competitors, and market trends to identify PR opportunities.
• Develop PR strategies based on research and campaign objectives.
• Collaborate with the Reporting team to monitor media coverage, campaign performance, influencer engagement, and ROI.
• Track outreach effectiveness and recommend improvements to campaign strategy.

Requirements

Experience

• Prior experience in public relations, digital PR, or media outreach.
• Experience creating and distributing press releases.
• Experience securing media coverage for brands or clients.
• Experience building relationships with journalists, bloggers, influencers, or content creators.
• Experience with content marketing and online community engagement.
• Experience using PR tools such as HARO, Muck Rack, or similar platforms.
• Experience using Reddit, Quora, and other online communities as part of PR strategies.
• Experience publishing or placing content on authoritative websites.
• Journalism or media relations experience is preferred.
• Experience with influencer outreach, link building, campaign tracking, or digital PR is an advantage.

Skills & Competencies

• Exceptional written and verbal English communication skills.
• Strong storytelling and press release writing abilities.
• Excellent relationship-building and networking skills.
• Strong analytical and research capabilities.
• Outstanding negotiation, facilitation, and conflict-resolution skills.
• Excellent organizational and project management abilities.
• High attention to detail and accuracy.
• Ability to manage multiple outreach campaigns simultaneously.
• Professional, friendly, and outgoing communication style.
• Ability to maintain confidentiality and discretion.

Technical Requirements

• Experience with PR databases and outreach platforms.
• Familiarity with digital PR and influencer marketing tools.
• Knowledge of social media platforms and online communities.
• Reliable computer with webcam, microphone, and speakers.
• Stable high-speed internet connection.
• Reliable power supply.
• Ability to work remotely using company collaboration and time-tracking systems.

Work Schedule

• Full-time.
• Monday–Friday.
• 9:00 AM – 6:00 PM Pacific Time (PT).

Education

• No specific educational requirement mentioned.
• Journalism or media training is preferred but not required.
• Strong performance on technical skills assessments may be considered in place of preferred education or additional experience.

Candidate Profile

You SHOULD Apply If

• You enjoy building relationships with media professionals, influencers, and content creators.
• You have experience creating compelling PR campaigns and media outreach strategies.
• You are an excellent writer with strong storytelling abilities.
• You stay informed about digital media trends and online communities.
• You enjoy researching industries and uncovering new publicity opportunities.
• You thrive in collaborative, fast-paced remote work environments.
• You are passionate about helping brands grow their visibility and reputation.

You Should NOT Apply If

• You have little or no experience with public relations or media outreach.
• You dislike networking, relationship-building, or outreach activities.
• You struggle with professional writing or communication.
• You find it difficult to manage multiple campaigns and deadlines.
• You are uncomfortable engaging with journalists, influencers, or online communities.
• You cannot commit to working Pacific Time business hours.
• You do not have a reliable remote work setup or stable internet connection.

Other Information

Additional Benefits / Highlights

• 100% remote position with applicants welcomed worldwide.
• Competitive monthly profit-sharing bonus plan.
• Additional job-specific incentives and performance bonuses.
• Competitive paid time off (PTO).
• Subsidized gym memberships.
• Medical, dental, vision, and life insurance (eligible U.S.-based employees).
• International Health Insurance Reimbursement Program (eligible international employees).
• Device upgrade reimbursement.
• Professional learning and development reimbursement.
• Structured career development plans with defined growth opportunities.
• Work for a remote-first company with more than a decade of remote work experience.
• Skills-based hiring process that values technical assessment performance alongside experience.