Salesforce Marketing Cloud Consultant

Company

Business Consultancy & Software Integration Firm

Salary / Compensation

• USD $1,600–$2,400/month

Overview / Job Description

The client is a specialized business consultancy and software integration firm that helps organizations streamline operations through cloud-based technologies and intelligent business systems. The company designs, implements, and optimizes scalable digital solutions that automate processes, improve customer engagement, and create connected technology ecosystems.

The Salesforce Marketing Cloud Consultant will design, build, and optimise customer journeys and marketing automation campaigns across multiple client environments. This is a highly client-facing position requiring strong Salesforce Marketing Cloud expertise, technical execution, consulting ability, and communication skills.

The role involves translating marketing strategies into scalable automation solutions, providing technical guidance, troubleshooting campaigns and data issues, and helping clients achieve measurable business outcomes. Experience with Salesforce Pardot (Marketing Cloud Account Engagement) is highly desirable.

Responsibilities

Marketing Automation & Campaign Delivery

• Build, configure, test, and deploy marketing campaigns using Salesforce Marketing Cloud
• Design and manage customer journeys across email, SMS, push notifications, and other supported channels
• Configure audience segmentation, decision splits, triggers, personalization, and automation workflows
• Develop dynamic and personalized customer communications
• Execute audience selection using customer data and predefined business rules

Campaign Development & Technical Execution

• Build responsive email templates using HTML, CSS, AMPscript, JavaScript, and Salesforce Marketing Cloud capabilities
• Use SQL for audience segmentation, campaign targeting, and data management
• Configure and maintain automation workflows and data extensions
• Support ETL processes where required
• Perform comprehensive campaign QA and testing
• Troubleshoot campaign issues and validate deployments
• Monitor campaign delivery, engagement, and performance
• Identify opportunities for campaign optimisation

Client Consulting & Collaboration

• Collaborate with marketing, CRM, creative, product, and technical teams
• Work directly with clients and stakeholders to translate marketing strategies into technical solutions
• Provide Salesforce Marketing Cloud guidance and best practices
• Advise clients on customer journey design
• Support continuous improvement of marketing automation processes
• Contribute to customer engagement initiatives

Continuous Improvement

• Identify opportunities to improve campaign performance
• Improve automation efficiency and customer experience
• Troubleshoot platform, campaign, and data issues
• Maintain reliable campaign execution
• Stay current with Salesforce Marketing Cloud capabilities
• Follow evolving marketing automation best practices

Requirements

Experience

• 3+ years of hands-on Salesforce Marketing Cloud experience
• Strong experience building and deploying customer journeys
• Experience with marketing automation and customer journey orchestration
• Experience executing multi-channel campaigns
• Experience with email, SMS, push notifications, and personalized campaigns
• Experience using SQL for segmentation, targeting, and campaign execution
• Experience configuring automation workflows and data extensions
• Experience with campaign automation and customer data management
• Experience managing multiple campaigns and priorities simultaneously

Skills & Competencies

• Strong Salesforce Marketing Cloud expertise
• Strong marketing automation knowledge
• Customer journey orchestration
• Multi-channel campaign execution
• Strong HTML and CSS skills for email development
• SQL knowledge
• AMPscript and/or JavaScript experience
• Campaign QA and testing
• Data management
• Troubleshooting and problem-solving
• Strong client-facing communication
• Ability to explain technical concepts to technical and non-technical stakeholders
• Strong organizational and project management skills
• Ability to work collaboratively in a consulting environment

Nice-to-Have Skills

• Salesforce Pardot / Marketing Cloud Account Engagement experience
• Salesforce Marketing Cloud certifications
• Experience with Journey Builder
• Experience with Automation Studio
• Experience with Email Studio
• Experience with Contact Builder
• Experience with Data Extensions
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM
• Experience integrating with other business systems
• Familiarity with APIs
• Knowledge of broader marketing technology ecosystems
• Agency, consultancy, or enterprise experience supporting multiple clients

Candidate Profile

You SHOULD Apply If

• You have strong hands-on Salesforce Marketing Cloud experience
• You enjoy combining technical expertise with client-facing consulting
• You think beyond campaign execution and focus on measurable business outcomes
• You can own projects from solution design through deployment
• You are highly organised and comfortable managing multiple client engagements
• You can clearly explain technical concepts to different audiences
• You thrive in collaborative and fast-paced consulting environments
• You proactively look for ways to improve marketing automation and customer journeys
• You are detail-oriented and committed to high-quality delivery
• You are comfortable working directly with clients and stakeholders

You Should NOT Apply If

• You lack hands-on Salesforce Marketing Cloud experience
• You have limited experience with customer journey automation
• You are uncomfortable with technical campaign development
• You lack SQL, HTML/CSS, or marketing automation experience
• You prefer working without client interaction
• You struggle to manage multiple campaigns or competing priorities
• You require constant supervision to complete projects
• You are not comfortable troubleshooting technical, campaign, or data issues

Other Information

Additional Benefits / Highlights

• Fully remote
• Full-time, 40 hours/week
• Working hours aligned with Australian (AU) business hours
• Independent Contractor arrangement
• Opportunity to work with diverse international clients
• Exposure to sophisticated Salesforce Marketing Cloud implementations
• Collaboration with experienced consultants and technical specialists
• Significant autonomy and ownership of client-facing projects
• Opportunity to expand expertise in marketing automation and CRM integration
• Exposure to customer journey optimisation
• Fully remote team environment
• Culture focused on collaboration, continuous learning, and technical excellence

Recruitment Process

1. Initial Interview
2. Client Interview
3. Technical Assessment, if required
4. Offer & Onboarding