SEO Specialist

Company

Pro Coffee Gear

Salary / Compensation

• Salary not specified

Overview / Job Description

Pro Coffee Gear is a rapidly growing ecommerce company specializing in premium espresso machines, coffee equipment, and replacement parts for coffee enthusiasts worldwide. The company combines high-quality products with exceptional customer service while continuing to expand its global presence.

The SEO Specialist will be responsible for driving the company’s organic growth strategy by increasing search engine visibility, improving rankings, attracting qualified traffic, and enhancing website performance. This role combines technical SEO, content strategy, link-building, analytics, and cross-functional collaboration to improve organic acquisition and conversion performance across the business.

Responsibilities

SEO Strategy & Execution

• Develop and execute a comprehensive SEO strategy to increase organic traffic and conversions
• Conduct keyword research to identify growth opportunities across product and content categories
• Optimize on-page SEO elements including metadata, site architecture, internal linking, and content structure
• Improve search visibility and keyword rankings across the website
• Align SEO initiatives with business objectives and growth targets

Technical SEO

• Lead technical SEO initiatives in partnership with engineering teams
• Improve site speed, crawlability, indexation, and website performance
• Implement and optimize structured data and schema markup
• Conduct technical audits and prioritize fixes based on impact
• Ensure SEO best practices are integrated into website development initiatives

Link Building & Off-Page SEO

• Develop and manage scalable link-building campaigns
• Increase domain authority through high-quality backlink acquisition
• Build relationships with publishers, bloggers, industry partners, and relevant websites
• Utilize digital PR and outreach strategies to earn authoritative backlinks
• Monitor backlink quality and overall link profile health

Content Strategy & Optimization

• Partner with content teams to incorporate SEO best practices into all content initiatives
• Develop and oversee an SEO-driven content roadmap
• Optimize editorial content, landing pages, and product pages for search performance
• Collaborate with creative, product, and UX teams to improve engagement and conversions
• Ensure content aligns with user intent and search demand

Performance Analysis & Reporting

• Monitor SEO performance using analytics and SEO platforms
• Analyze organic traffic, rankings, conversions, and engagement metrics
• Conduct regular SEO audits and performance reviews
• Provide actionable recommendations based on data analysis
• Stay informed on search engine algorithm updates and industry trends

Requirements

Experience

• 4+ years of hands-on SEO experience
• Experience working within ecommerce, DTC (Direct-to-Consumer), or similar fast-paced digital environments
• Proven success developing and executing link-building strategies
• Experience improving organic traffic, rankings, and conversion performance
• Experience collaborating with technical and marketing teams

Technical Skills

• Technical SEO
• On-page SEO optimization
• Off-page SEO and link building
• Content strategy and keyword research
• Website auditing and performance analysis
• Structured data and schema implementation
• SEO reporting and analytics

SEO & Analytics Tools

• Ahrefs
• SEMrush
• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• Screaming Frog

Skills & Competencies

• Strong analytical and problem-solving abilities
• Data-driven decision-making skills
• Excellent project management and prioritization capabilities
• Strong communication and collaboration skills
• Ability to work independently in a remote environment
• Attention to detail and continuous improvement mindset
• Excellent written and verbal English communication skills

Preferred Qualifications

• Experience with Shopify or similar ecommerce platforms
• Experience working with content, UX, development, and product teams
• Knowledge of ecommerce SEO best practices and customer acquisition strategies

Candidate Profile

You SHOULD Apply If

• You are passionate about SEO, content marketing, and organic growth
• You enjoy combining technical SEO with content and link-building strategies
• You have a strong track record of improving search rankings and traffic
• You enjoy analyzing data and using insights to drive business decisions
• You thrive in collaborative environments working across multiple teams
• You are excited about helping scale a growing ecommerce brand

You Should NOT Apply If

• You have limited experience with technical SEO or link-building initiatives
• You prefer paid advertising over organic growth strategies
• You are uncomfortable using analytics and SEO tools to guide decisions
• You prefer highly structured roles with limited ownership and autonomy
• You are not interested in ongoing learning and adapting to SEO industry changes

Other Information

Work Schedule

• Full-time position
• Flexible working hours
• Fully remote (worldwide)

Additional Benefits / Highlights

• Opportunity to directly influence the growth of a global ecommerce brand
• Flexible remote work environment
• High level of ownership and autonomy
• Career growth and professional development opportunities
• Collaborative international team culture
• Opportunity to work alongside experienced marketers and coffee industry professionals
• Creative and results-driven work environment

Application Requirements

• CV must be submitted in English
• CVs submitted in other languages will be automatically disqualified