Short-Form Video Content Strategist

Company

Digital Content Creation & Social Media Growth Agency (Multi-Channel YouTube Brand Support)

Salary / Compensation

• Not specified

Overview / Job Description

Our client is seeking a creative and data-driven Short-Form Video Content Strategist to develop and execute a performance-focused short-form content strategy across platforms such as TikTok, Instagram Reels, and other relevant social channels. The primary objective is to drive traffic and audience growth toward long-form YouTube content across multiple channels.

This role combines content strategy, video editing, trend research, and performance analysis. You will be responsible for transforming long-form videos into engaging short-form clips while ensuring alignment with platform algorithms, audience behavior, and brand voice.

The ideal candidate is both creative and analytical, with strong editing skills and a deep understanding of short-form content ecosystems.

Work Schedule: Monday–Friday, 6:00 AM – 9:00 AM EDT (15 hours per week)

Responsibilities

Short-Form Content Strategy Development

• Develop and execute a short-form content strategy across TikTok, Instagram Reels, and other platforms
• Create content plans designed to drive traffic to long-form YouTube videos
• Align content output with overall brand voice and growth objectives
• Maintain consistent strategy across multiple YouTube channels

Content Creation & Video Editing

• Edit long-form YouTube videos into engaging short-form clips
• Optimize videos for platform-specific algorithms and audience behavior
• Ensure content is engaging, attention-grabbing, and retention-focused
• Adapt content into multiple formats suitable for different social platforms

Trend Research & Audience Insights

• Research viral trends, formats, and content styles across platforms
• Identify audience preferences and emerging content opportunities
• Apply insights to improve content direction and performance
• Stay up to date with algorithm changes and platform best practices

Social Media Management & Scheduling

• Manage posting schedules across multiple social media accounts
• Ensure consistent and timely content publishing across platforms
• Coordinate content rollout for three YouTube channels
• Maintain organized content calendars and publishing workflows

Performance Tracking & Optimization

• Monitor engagement metrics across platforms
• Analyze content performance and audience behavior
• Adjust content strategy based on data and insights
• Identify high-performing content patterns and replicate success

Collaboration & Communication

• Work directly with content creator(s) to align on goals and direction
• Communicate recommendations for content recording and production
• Provide feedback based on performance insights and trends
• Support ongoing content planning and ideation sessions

Requirements

Experience

• Proven experience in short-form content strategy (TikTok, Instagram Reels, or similar platforms)
• Experience editing and repurposing long-form video content into short clips
• Background in social media management or content creation
• Experience working with YouTube content or creator-led brands is highly desirable

Skills & Competencies

• Strong understanding of social media algorithms and growth strategies
• Excellent video editing and content repurposing skills
• Strong research skills for identifying trends and viral formats
• Ability to analyze performance data and apply insights effectively
• Strong communication skills for remote collaboration
• Ability to manage multiple content calendars simultaneously
• Highly creative, detail-oriented, and performance-focused mindset

Technical Skills

• Video editing software proficiency (e.g., CapCut, Premiere Pro, Final Cut, or similar)
• Familiarity with TikTok, Instagram, and YouTube platforms
• Experience using analytics tools for social media performance tracking
• Ability to manage digital content calendars and scheduling tools

Candidate Profile

You SHOULD Apply If

• You understand what makes short-form content go viral
• You have experience editing and repurposing video content
• You are both creative and data-driven in your approach
• You enjoy analyzing trends and audience behavior
• You can work independently with minimal supervision
• You are comfortable managing multiple content channels at once
• You thrive in fast-paced, content-driven environments

You Should NOT Apply If

• You lack experience with short-form video platforms
• You are not comfortable with video editing or content repurposing
• You do not follow trends or understand social media algorithms
• You prefer non-creative or non-digital roles
• You struggle with managing multiple content workflows

Other Information

Preferred Qualifications

• Experience growing TikTok or Instagram accounts
• Experience working with YouTube creators or media channels
• Knowledge of content monetization and audience growth strategies
• Familiarity with analytics-driven content optimization
• Background in digital marketing or media production

Additional Benefits / Highlights

• Fully remote position
• Early morning schedule (aligned with EDT time zone)
• Direct collaboration with content creators
• Opportunity to work across multiple YouTube channels
• High-impact role focused on audience growth and engagement
• Immediate start available
• Long-term opportunity in content strategy and digital media growth