Social Media Strategist

Company

Confidential Design-Led Jewelry Brand

Salary / Compensation

• $2.8K per month

Overview / Job Description

Our client is a design-led jewelry brand with a strong creative identity and an established internal content production team. The company is evolving its social media function from content execution into a strategic, revenue-driving channel that directly supports growth, engagement, and conversion across key platforms.

The Social Media Strategist will own the overall strategy and performance of the brand’s social media ecosystem. This role focuses on turning social platforms into measurable revenue channels by aligning content strategy, audience insights, and conversion frameworks with business objectives. The role works closely with creative and execution teams to ensure all output is data-informed, purposeful, and growth-oriented.

Location

• Fully remote
• Working hours: 9 AM – 5 PM PST

Responsibilities

Social Media Strategy & Channel Direction

• Develop and own the end-to-end social media strategy across platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and emerging channels
• Define the role and purpose of each platform within the overall marketing and revenue ecosystem
• Build structured strategic plans for campaigns, product launches, drops, and evergreen content
• Ensure alignment between brand storytelling and business growth objectives

Revenue-Driven Social Growth

• Develop strategies that convert social media into a measurable revenue channel
• Implement conversion-focused systems such as DM funnels, ManyChat automation, and engagement-to-sale workflows
• Align social campaigns with product launches, promotions, and revenue targets
• Identify opportunities to increase conversions from social traffic

Content Direction & Performance Optimization

• Provide strategic direction to creative and content teams
• Analyze performance data to identify top-performing content formats and messaging
• Continuously refine strategy based on engagement, conversion, and audience insights
• Guide content planning based on data and business objectives

Trend, Audience & Competitive Analysis

• Monitor platform trends, audience behavior, and competitor activity
• Translate insights into actionable strategic recommendations
• Identify new growth opportunities and emerging content formats
• Stay ahead of evolving social media platform changes

Cross-Functional Collaboration

• Partner closely with creative, content, and marketing leadership teams
• Ensure alignment across all social media initiatives
• Act as a strategic partner to leadership on social media growth initiatives
• Bridge strategy and execution teams for consistent performance outcomes

Analytics, Reporting & Iteration

• Track KPIs including engagement, traffic, conversions, and revenue contribution
• Deliver clear performance reports with actionable insights
• Use data to continuously refine and optimize social media strategy
• Establish measurement frameworks for long-term performance tracking

Requirements

Experience

• 3–6+ years of experience in social media strategy, growth marketing, or digital marketing
• Experience working with consumer-facing brands (fashion, jewelry, beauty, or lifestyle preferred)
• Proven track record of driving measurable business outcomes through social media

Skills & Competencies

• Strong understanding of multi-platform ecosystems (Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, etc.)
• Experience with conversion tools such as ManyChat and DM automation funnels
• Strong analytical and data interpretation skills
• Excellent communication and cross-functional collaboration abilities
• Strategic, commercially minded thinking with a balance of creativity and performance
• Proactive, accountable, and self-driven approach to execution and strategy
• Ability to operate across both high-level strategy and tactical planning

Performance Expectations

What Success Looks Like

• A clearly defined, structured, and high-performing social media strategy
• Improved content performance driven by strategic insights
• Social media becomes a measurable contributor to revenue growth
• Strong alignment between strategy, creative, and execution teams
• Continuous optimization based on data and audience insights

Candidate Profile: You SHOULD Apply If

• You think in systems, strategy, and revenue impact—not just content
• You understand how social media drives conversions and sales
• You are comfortable working with data and performance metrics
• You can balance creative thinking with commercial outcomes
• You enjoy collaborating with creative and execution teams
• You are proactive and comfortable owning strategy end-to-end
• You understand multi-platform social ecosystems deeply

You Should NOT Apply If

• You only enjoy content creation without strategic responsibility
• You are not comfortable working with data and performance metrics
• You lack experience in growth-focused or performance-driven environments
• You prefer execution-only roles without strategic ownership
• You are not familiar with multi-platform social media strategy
• You struggle to connect content to revenue outcomes

Other Information

Opportunity

• Opportunity to own social media strategy for a high-growth jewelry brand
• Direct influence on revenue generation through social channels
• High visibility role working closely with leadership and creative teams
• Ability to shape how social media functions as a growth engine
• Strategic ownership with measurable business impact

Additional Benefits / Highlights

• Fully remote position
• Strategic, high-impact marketing role
• Exposure to creative, design-led brand environment
• Strong focus on performance and growth marketing
• Opportunity to build and scale revenue-driven social systems

Application Process

To be considered for this role, candidates must complete the following steps:

• Fill in the application form
• Record and submit a video showcasing your skill sets