Marketing Manager | B2B Growth | Salesforce & AI

Company

Pavago

Salary / Compensation

• $3,500–$5,000 USD per month

Overview / Job Description

Pavago is seeking a Marketing Manager | B2B Growth | Salesforce & AI to lead and scale the marketing function for a growing B2B managed IT and wireless services company. This is a full-time remote leadership role where the successful candidate will own the company’s end-to-end marketing strategy, working directly with the CEO to drive lead generation, brand growth, content strategy, and revenue-focused marketing initiatives.

The role combines strategic planning with hands-on execution, requiring ownership of marketing operations, performance reporting, content marketing, demand generation, CRM automation, website management, contractor oversight, and AI-powered marketing workflows. The ideal candidate has extensive B2B marketing experience, strong analytical skills, and the ability to independently lead a marketing function.

Responsibilities

Marketing Strategy & Growth

• Own and execute the company’s overall marketing strategy and roadmap.
• Develop initiatives that drive lead generation, pipeline growth, and revenue.
• Analyze marketing performance and identify opportunities for optimization.
• Collaborate directly with executive leadership on business growth initiatives.
• Continuously improve marketing processes and campaign effectiveness.

Marketing Analytics & Reporting

• Prepare and present monthly KPI reports.
• Monitor performance across:
  • LinkedIn
  • Salesforce Pardot (MCAE)
  • Salesforce Sales Engagement
  • Webinars
  • Google Search Console
  • Google Business Profile
• Analyze campaign performance and provide strategic recommendations.
• Track marketing ROI, lead generation, and conversion performance.

Content Marketing

• Manage the company’s LinkedIn presence.
• Develop weekly LinkedIn content for both company and executive profiles.
• Produce monthly newsletters for approximately 12,000 subscribers.
• Develop blog content strategies and publishing schedules.
• Coordinate case studies with internal teams and channel partners.
• Create content supporting SEO, audience engagement, and lead generation.

Webinar & Demand Generation

• Plan and execute webinars every 6–8 weeks.
• Manage webinar promotions, registrations, email campaigns, and follow-up communications.
• Coordinate webinar logistics using Zoom.
• Repurpose webinar content into additional marketing assets.

CRM & Sales Enablement

• Manage Salesforce Pardot (MCAE) marketing campaigns.
• Build and optimize email nurture sequences.
• Launch Salesforce Sales Engagement cadences.
• Support sales teams with marketing aligned to the buyer journey.
• Strengthen channel-partner marketing initiatives.

Website & Digital Marketing

• Manage website content using Webflow.
• Maintain and optimize the Google Business Profile.
• Respond to customer reviews and improve local search visibility.
• Coordinate website enhancements, redesigns, and branding initiatives.

Contractor & Vendor Management

• Recruit and manage external contractors, including:
  • Graphic designers
  • Web developers
  • SEO specialists
  • Copywriters
• Oversee project timelines, deliverables, and quality standards.
• Manage marketing budgets and external resources.

Marketing Operations & AI

• Build scalable marketing workflows and operational processes.
• Improve campaign execution, reporting, and content production systems.
• Leverage AI tools to increase efficiency in content creation, analysis, and decision-making.
• Continuously optimize marketing effectiveness and ROI.

Requirements

Experience

• 4–7 years of B2B marketing experience.
• Experience leading or owning a marketing function.
• Experience developing LinkedIn content, newsletters, and blog strategies.
• Experience with Salesforce and marketing automation platforms.
• Experience managing contractors and external marketing vendors.
• Strong understanding of B2B sales cycles and revenue-focused marketing.
• Active use of AI tools within marketing workflows.

Skills & Competencies

• Strategic marketing leadership.
• Strong analytical and data-driven decision-making skills.
• Excellent written English communication.
• Content marketing and copywriting expertise.
• Project management and organizational skills.
• Ability to manage multiple priorities independently.
• Strong collaboration and stakeholder management.
• Business judgment and problem-solving abilities.
• Self-motivated with a high degree of ownership and accountability.

Technical Skills

• Salesforce.
• Salesforce Pardot (MCAE).
• Salesforce Sales Engagement.
• LinkedIn.
• Webflow.
• Zoom Webinars.
• Canva.
• Google Search Console.
• Google Business Profile.
• AI tools such as Claude, ChatGPT, Gemini, or similar platforms.

Preferred Experience

• Managed IT services, MSP, telecommunications, networking, or related industries.
• Channel partner, VAR, or reseller marketing.
• SEO strategy and collaboration with SEO specialists.
• Company rebranding initiatives.
• Website redesign or migration projects.
• Scaling marketing operations for businesses generating $5M–$50M in annual revenue.

Education

• No specific educational qualifications mentioned.

Candidate Profile

You SHOULD Apply If

• You have extensive experience leading B2B marketing initiatives.
• You enjoy owning the entire marketing function from strategy through execution.
• You are highly analytical and make data-driven marketing decisions.
• You have experience with Salesforce marketing automation platforms.
• You actively integrate AI tools into your marketing workflows.
• You are comfortable managing contractors and external vendors.
• You thrive in autonomous, fast-paced environments and enjoy collaborating directly with executive leadership.

You Should NOT Apply If

• You prefer working only on isolated marketing tasks rather than leading a complete marketing function.
• You have limited experience with B2B marketing or marketing automation platforms.
• You are uncomfortable making strategic decisions independently.
• You lack experience analyzing marketing performance and KPIs.
• You have limited familiarity with AI-powered marketing workflows.

Other Information

Employment Type

• Full-time
• Remote
• Worldwide

Work Schedule

• U.S. business hours

Key Performance Indicators (KPIs)

• Marketing-qualified leads (MQLs).
• Marketing contribution to sales pipeline.
• LinkedIn audience growth and engagement.
• Newsletter engagement and email performance.
• Webinar registrations and attendance.
• Website traffic and organic search growth.
• Lead conversion rates.
• Google Business Profile engagement.
• Campaign ROI and marketing efficiency.
• Successful execution of strategic marketing initiatives.

Recruitment Process

• Introductory video submission (3–5 minutes).
• Final client interview.
• KPI-based assessment using a sample monthly marketing report.
• Offer and onboarding.

Additional Benefits / Highlights

• Competitive monthly compensation.
• Full ownership of the company’s marketing function.
• Direct collaboration with executive leadership.
• Authority to manage marketing budgets and external contractors.
• Opportunity to lead future website redesign and company rebranding initiatives.
• Remote-first work environment.
• Significant career growth with direct impact on business revenue and marketing strategy.
• Opportunity to leverage cutting-edge AI tools to optimize marketing operations.